Marketing Lead

London - UK

Monthly Salary: £ 60 - 100

Posted on: 8 hours ago

Vacancies: 1 Vacancy

Job Summary

Company:Adfin
Role:Marketing Lead
Location:London
Language:English (native)
WFH policy:In-office (5 days p/w)
Industry:FinTech
Product:AI-powered Payment platform
Size and functions of local team:25 FTE in LondonRole description:

First marketing hire building the marketing engine from scratch
Design & execute the marketing and demand gen strategy
Run Paid experiments Messaging/Positioning build Reporting
Chance to build a team of 4-5 people in the next 12-24 months

Company details:

Founded 2024 25 FTE now at $1mio ARR growing 50% MoM!
Goal is $10mio next year (10X!) $12mio Seed (Index & Visionaries)
Now 1000 clients singing up hundreds p/m all inbound/referrals
ADS is $1k ARR demo-to-close rate is 80% its 30% PLG 70% SLG

Growth perspective (for the candidate):Head of Marketing build the teamMust haves:

4-6 years B2B Marketing experience
Proven early stage success (Seed/Series A)
PLG experience
Generalist builder action-biased growth mindset
Knack for design and creative work

Nice to haves:

FinTech experience

Salary range & secondary benefits:60-100k significant equity

Hiring process:

20 min vibe check with Tom (Founder & CEO)
In-depth intro with Lucy (Chief of Staff)
Case study
Final

Intro:Slack

Company:AdfinRole:Marketing LeadLocation:LondonLanguage:English (native)WFH policy:In-office (5 days p/w)Industry:FinTechProduct:AI-powered Payment platformSize and functions of local team:25 FTE in LondonRole description:First marketing hire building the marketing engine from scratchDesign & execut...