Demand Generation Lead | Marketing | London, UK

Are you a data-driven marketer with a passion for exceeding lead and ROI targets Savanta is seeking a strategic and hands-on Demand Generation Lead to drive growth.

Savanta is a data market research and advisory company with teams in the UK Americas and APAC. Working with high-profile organizations and some of the worlds best-known brands we Inform & Inspire our clients to Make Better Decisions through powerful data empowering technology and high-impact consulting. Our culture is entrepreneurial inclusive and focused on innovation and career development.

This role will be based in our London office with the expectation to be in the office 2-3 days a week.

About the Role:

As Demand Generation Lead you will drive growth across Savantas market research and product offerings. Youll partner with Marketing and Sales leadership to deliver top-of-funnel and pipeline growth initiatives focusing on delivering qualified leads that help grow Savanta globally.

This is a critical role in expanding Savantas reach attracting the right audiences and optimizing campaigns to deliver high-quality leads that convert into revenue.

You will define systems and processes that will fundamentally improve the way we work.

Working within a collaborative technically focused and supportive team environment. The role will bring opportunities to strengthen demand generation skills and gain international marketing experience as we expand globally.

Key Responsibilities include:

• Develop and execute integrated demand generation strategies to acquire and convert high-value B2B prospects.
• Own strategy planning and execution of digital acquisition campaigns across paid search paid social programmatic display and retargeting.
• Develop execute and iterate on email marketing and nurture campaigns.
• Collaborate with internal teams and agency partners to deliver global and market-specific campaigns.
• Establish KPIs and reporting frameworks to measure and optimize lead quality conversion rates and ROI.
• Manage acquisition budgets forecasting and pacing across channels.
• Mentor and develop junior team members fostering a culture of innovation and accountability.

About You:

You combine strategic vision technical expertise and leadership skills that help to drive measurable growth. A data-driven marketer who thrives on hitting (and exceeding) lead and ROI targets.

Youre hands-on with paid platforms but also capable of managing agencies effectively. You have a strong understanding of B2B buying journeys know how to reach decision-makers efficiently and are constantly testing to improve performance.

Candidates must be able to demonstrate:

• Proficiency in Salesforce or HubSpot
• Extensive B2B experience with paid advertising email marketing multichannel campaigns ABM tracking and scoring.
• Hands-on experience with paid platforms and managing agencies.
• Previous experience with B2B buying journeys and digital marketing channels.
  

Beneficial but not essential:

• Experience in managing and developing teams.

Please click here to view the full job description

And in return Savanta offers:

• Salary Range: 65000 - 75000
• Bonus scheme
• Unlimited annual leave
• Ongoing Learning & Development
• Hybrid working
• Flexible working practices
• Health & wellbeing package
• Financial health (pension life assurance etc.)
• Team & Company Socials
• Committees for Health & Well Being Charities & Volunteering and DE&I

Why Join Us:

With offices in the US Canada India and the UK over 500 staff globally and ambitious growth plans Savanta offers the benefits of scale whilst our specialists with their deep expertise and nimble teams make life at Savanta feel more like working at a boutique agency.

Our client portfolio includes some of the worlds most recognizable and valuable brands such as Google Meta Pandora Vodafone Samsung Heineken LEGO Aston Martin Unilever and the Cabinet Office.

The company was founded on the belief that tech should be integral to its success and this culture of tech innovation makes us best placed to put Savanta at the heart of our clients businesses offering solutions before they even know the problem.

Part of the vibrant Next 15 Communications Group we have an entrepreneurial and inclusive company culture that actively recognizes and values its people and offers unrivalled scope for career development including mentoring coaching as well as extensive training programs.

Savanta is committed to being an equal opportunities employer and continuously strives to be an employer of choice. Our people are our greatest asset - we value workplace diversity and inclusion oppose all forms of unlawful discrimination and welcome applications from suitably qualified candidates of all backgrounds.

All candidates will be considered equally; however we are unable to offer visa sponsorship.

We encourage authentic responses to demonstrate your experience and approach rather than relying on Generative Al tools to write your cover letter or any questions in the application may use Al Decoders as part of the review process and if answers match to a high extent that may be factored into the review.

For information on how Savanta uses your data please see