Marketing Data Strategy Expert

We help the world run better
At SAP we keep it simple: you bring your best to us and well bring out the best in you. Were builders touching over 20 industries and 80% of global commerce and we need your unique talents to help shape whats next. The work is challenging but it matters. Youll find a place where you can be yourself prioritize your wellbeing and truly belong. Whats in it for you Constant learning skill growth great benefits and a team that wants you to grow and succeed.

Position Overview

We are seeking ahighly experienced and results-oriented Behavioral Data Model Expert with a proven track record in designing implementing and optimizing data models within complex marketing ecosystems. Expertise in leveraging behavioral data to enhance customer engagement personalize experiences and drive Account-Based Marketing (ABM) strategies. Proficient in the Adobe Martech Stack (Adobe Experience Platform Adobe Analytics Adobe Target) and adept at collaborating with cross-functional teams to ensure data integrity compliance and business alignment.

Data Strategy & Governance

• Define and lead the data strategy for capturing standardizing and modeling event interaction data within the SAP Behavioral Data Model.
• Act as thesubject matter expert (SME)for key channels from a data perspective serving as the primary point of contact for all data-related stakeholder interactions and system integrations across event platforms.
• Provide actionable recommendations to enhance data quality consistency and completeness across systems.
• Evaluate and propose changes to the behavioral data model based on business needs analytical findings or evolving requirements.
• Influence schema and architecture design to ensure alignment with analytics capabilities and strategic business goals.
• Collaborate with data stewards architects and governance teams to ensure compliance with enterprise data standards.
• Perform thorough data validation to ensure event data properly populates the behavioral data model.
• Own the Behavioral Data Model for their channels and guide its evolution in alignment with business objectives.
• This role should also be capable of owning other channels in sync with the new data initiatives and will collaborate with other team members in writing requirements for implementation.
• Own the behavioral data model SLA for the assigned channels to properly serve stakeholders for their analytics needs.

Business Collaboration & Support

• Partner with business stakeholders to gather requirements and define data solutions that support strategic reporting and analytics needs for event interactions.
• Translate complex business problems into structured analytical approaches ensuring clarity in scope and alignment with stakeholder expectations.
• Work cross-functionally with team members to drive alignment on a unified data strategy.
• Act as the data lead for event platforms responsible for defining and communicating new data-related requirements to relevant platform teams.

Data Exploration & Insight Generation

• Conduct deep-dive analyses and root cause investigations using advanced analytics tools to uncover trends anomalies and opportunities for improvement.
• Ensure data integrity throughout the analytical process and effectively document and communicate findings to stakeholders.

Qualifications : To be successful in this role you have:

• 10 years of Experience in expertise in designing and implementing behavioral data models to capture and analyze customer interactions across channels
• Deep experience in data architecture attribution funnel modeling and performance frameworks
• Deep experience working in various MarTech ecosystems ( Adobe Marketing Cloud Google Marketing Cloud or similar technologies)
• Strong command of data warehousing concepts Adobe Experience Cloud ServiceNow and modern BI platforms (e.g. PowerBI Tableau) or similar technologies
• Executive presence and strategic mindsetable to guide investment and influence cross-functional decision
• A buying group orientation and the data models to support it

Bring out your best
SAP innovations help more than four hundred thousand customers worldwide work together more efficiently and use business insight more effectively. Originally known for leadership in enterprise resource planning (ERP) software SAP has evolved to become a market leader in end-to-end business application software and related services for database analytics intelligent technologies and experience management. As a cloud company with two hundred million users and more than one hundred thousand employees worldwide we are purpose-driven and future-focused with a highly collaborative team ethic and commitment to personal development. Whether connecting global industries people or platforms we help ensure every challenge gets the solution it deserves. At SAP you can bring out your best.

We win with inclusion
SAPs culture of inclusion focus on health and well-being and flexible working models help ensure that everyone regardless of background feels included and can run at their best. At SAP we believe we are made stronger by the unique capabilities and qualities that each person brings to our company and we invest in our employees to inspire confidence and help everyone realize their full potential. We ultimately believe in unleashing all talent and creating a better world.

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For SAP employees: Only permanent roles are eligible for the SAP Employee Referral Program according to the eligibility rules set in the SAP Referral Policy. Specific conditions may apply for roles in Vocational Training.

Qualified applicants will receive consideration for employment without regard to their age race religion national origin ethnicity age gender (including pregnancy childbirth et al) sexual orientation gender identity or expression protected veteran status or disability.

Compensation Range Transparency: SAPbelieves the value of pay transparency contributes towards an honest and supportive culture and is a significant step toward demonstrating SAPs commitment to pay equity. SAP provides the annualized compensation range inclusive of base salary and variable incentive target for the career level applicable to the posted role. The targeted combined range for this position is 168800 - actual amount to be offered to the successful candidatewill be within that range dependent upon the key aspects of each case which may include education skillsexperience scope ofthe role location etc. as determinedthrough theselection process. Any SAP variable incentive includes a targeted dollar amount and any actual payout amount is dependent on company and personal performance. Please reference this link for a summary of SAP benefits and eligibility requirements: SAP North America Benefits.

AI Usage in the Recruitment Process

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Please note that any violation of these guidelines may result in disqualification from the hiring process.

Requisition ID: 439700 Work Area: Marketing Expected Travel: 0 - 10% Career Status: Professional Employment Type: Regular Full Time Additional Locations: #LI-Hybrid