Digital Marketing Coordinator- Toronto

Reporting to the Manager Digital Marketing the Digital Marketing Coordinator plays a key role in maintaining and enhancing the digital presence of Oliver & Bonacinis restaurants venues and catering brands. This position is responsible for supporting ongoing digital marketing initiatives across multiple channels including website management digital listings email marketing and OpenTable marketing. This role also contributes to cross-channel storytelling through collaboration with the social media team on select campaigns and content creation.

The ideal candidate is detail-oriented organized and passionate about the hospitality industry with a strong understanding of digital platforms and best practices.

The Day to Day:

Website Management & Digital Content

• Maintain and update restaurant venue and corporate websites using WordPress ensuring all content is accurate current and aligned with brand standards.
• Refresh website imagery and copy to support seasonal promotions limited-time offers and ongoing marketing initiatives.
• Audit website content regularly to ensure optimal user experience consistency and SEO best practices.
• Support the creation and optimization of digital content including news posts and promotional updates designed to drive engagement and support business objectives.
• Collaborate with internal teams to implement new website features or content updates as required.
   

Email Marketing

• Plan build and deploy branded email campaigns through Mailchimp to promote restaurant and corporate initiatives.
• Source imagery write engaging copy and ensure brand consistency across all campaigns.
• Maintain the email marketing calendar track campaign performance and prepare reports outlining key metrics and insights.
• Identify opportunities to grow and optimize O&Bs email database and engagement rates.
   

Digital Listings & OpenTable Marketing

• Audit and maintain digital listings across Google Bing and other relevant platforms ensuring all citations are accurate and optimized.
• Manage OpenTable profiles updating copy images and promotional tools to reflect current offerings and campaigns.
• Launch monitor and report on OpenTable marketing campaigns ensuring accuracy optimization and timely delivery.
• Ensure consistency across all online business listings including hours contact information and promotional content.

Social Media Collaboration

• Support cross-channel storytelling by collaborating with the social media team on select campaigns contributing to content creation and participating in photo and video shoots to ensure digital consistency across platforms.
• Work collaboratively to align website email and social media initiatives to maintain brand consistency.
• Monitor digital and social trends to identify opportunities for engagement and improvement.
   

Reporting & Optimization

• Track and analyze and prepare reports on performance across digital channels summarizing insights and identifying opportunities for optimization.
• Stay informed on digital marketing trends tools and technologies to support ongoing innovation within the team.
   

Qualifications :

• Post-secondary education with a degree or diploma in Digital Marketing Communications or Business.
• 13 years of experience in digital marketing or communications preferably within the hospitality or service industry.
• Proficiency with WordPress and Mailchimp (or similar CMS and email platforms).
• Understanding of SEO principles Google Analytics and digital best practices.
• Familiarity with Google Ads Bing Ads and social media advertising is an asset.
• Exceptional attention to detail organization and time management skills.
• Strong written and verbal communication skills.
• Photography and videography skills are an asset.
• Ability to work collaboratively in a fast-paced deadline-driven environment.
• Passion for food hospitality and digital brand storytelling
• Legally eligible to work in Canada

Additional Information :

This role is Hybrid and requires in office days. Our office is located at Yonge and Eglinton in Toronto.

Oliver & Bonacinis Diversity Commitment 

At Oliver & Bonacini Hospitality we are committed to treating every employee with dignity and respect. We strive to be fair and just and create working environments where our employees can be at their best.

Remote Work :

No

Employment Type :

Full-time