Analyst – Loyalty & Marketing Data Analytics

Chicago, IL - USA

Monthly Salary: Not Disclosed

Posted on: 2 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Title: Analyst Loyalty & Marketing Data Analytics III

Location: Chicago IL can be remote but has to come onsite when the team is asked to come onsite.

About the Team

Our Marketing and Loyalty team is the strategic force behind Uniteds industry-leading brand and customer experience. We drive revenue growth by turning customers into lifelong United flyers through personalized marketing data-driven insights and seamless digital engagement. The Digital Marketing Operations group supports the end-to-end delivery of campaigns and analytics that fuel this mission.

Role Overview

We are seeking a Data Analyst to join the Marketing Campaign Operations team. This role will focus on collecting analyzing and interpreting marketing data to deliver insights that enhance campaign performance and operational efficiency. You will work cross-functionally with marketing data and technical teams supporting audience targeting automation and reporting.

Key Responsibilities

Analyze marketing and loyalty data to identify patterns trends and optimization opportunities
Build and automate dashboards reports and visualizations to communicate insights effectively
Develop and manage data extensions and audience segments within Salesforce Marketing Cloud (SFMC) using SQL
Support the development of marketing data pipelines and automated workflows in PySpark and Databricks
Maintain data standards and ensure data integrity across multiple platforms
Partner with cross-functional teams to improve campaign execution reporting and decision-making

Required Qualifications

3 5 years of experience in data analysis ideally within marketing or business analytics
Strong proficiency in SQL and PySpark
Hands-on experience with Amazon Redshift and Databricks
Working knowledge of Salesforce Marketing Cloud (SFMC) including audience segmentation and data extension management
Excellent analytical problem-solving and communication skills
Ability to translate technical insights into actionable business recommendations

Job Title: Analyst Loyalty & Marketing Data Analytics III Location: Chicago IL can be remote but has to come onsite when the team is asked to come onsite. About the Team Our Marketing and Loyalty team is the strategic force behind Uniteds industry-leading brand and customer experience. W...

Job Title: Analyst Loyalty & Marketing Data Analytics III

Location: Chicago IL can be remote but has to come onsite when the team is asked to come onsite.

About the Team

Role Overview

Key Responsibilities

Analyze marketing and loyalty data to identify patterns trends and optimization opportunities
Build and automate dashboards reports and visualizations to communicate insights effectively
Develop and manage data extensions and audience segments within Salesforce Marketing Cloud (SFMC) using SQL
Support the development of marketing data pipelines and automated workflows in PySpark and Databricks
Maintain data standards and ensure data integrity across multiple platforms
Partner with cross-functional teams to improve campaign execution reporting and decision-making

Required Qualifications

3 5 years of experience in data analysis ideally within marketing or business analytics
Strong proficiency in SQL and PySpark
Hands-on experience with Amazon Redshift and Databricks
Working knowledge of Salesforce Marketing Cloud (SFMC) including audience segmentation and data extension management
Excellent analytical problem-solving and communication skills
Ability to translate technical insights into actionable business recommendations