Product Manager, Womens Banking
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Summary:
To lead and drive the strategic development marketing and growth of financial products and
services tailored to women. The role will champion financial inclusion deepen engagement
with female customers and position the bank as a trusted partner in womens financial
empowerment.
Key Responsibilities
Craft and implement strategies to expand women-focused financial services by identifying market opportunities developing inclusive products and ensuring cross-functional alignment across product digital and retail .
Foster strong relationships with female entrepreneurs professionals and underserved groups while leading initiatives that promote financial literacy and empowerment. Represent the bank at key industry events and advocacy platforms to strengthen its presence and commitment to womens financial inclusion.
Develop and execute targeted marketing campaigns to drive awareness and adoption of women-centric products while collaborating with stakeholders to position the bank as a leading brand in womens financial services.
Build strategic partnerships with NGOs womens networks fintechs and government agencies to create programs that enhance access to credit support women-owned businesses and promote financial education.
Monitor key performance indicators such as customer acquisition product uptake and retention. Use data-driven insights to evaluate impact enhance customer experience and continuously refine strategic initiatives
Requirements
. Bachelors degree in Business Marketing Finance or related field; MBA or relevant
postgraduate qualification is a plus.
Minimum of 5-7 years experience in banking marketing or financial inclusion.
Proven track record in developing and scaling customer-focused initiatives preferably
targeting women.
Strong understanding of gender finance customer segmentation and inclusive banking
practices.
Required Skills:
. Bachelors degree in Business Marketing Finance or related field; MBA or relevant postgraduate qualification is a plus. Minimum of 5-7 years experience in banking marketing or financial inclusion. Proven track record in developing and scaling customer-focused initiatives preferably targeting women. Strong understanding of gender finance customer segmentation and inclusive banking practices.
Company Industry
IT Services and IT Consulting
Key Skills
- Time Management
- Data Analytics
- Analytical
- Agile
- Requirement Gathering
- Strategic thinking
- Visio
- Communication
- Problem Solving
- Market Research
- UML
- Cross Functional Teams
