Senior Marketing Campaign Specialist, EMEA (FTC)

Job Description

About the role

We are looking for a Senior Campaign Marketing Specialist to take on the role of (maternity-cover FTC). This position is responsible for managing all Groove sequence requests across sales and marketing teams ensuring impactful engagement strategies that drive pipeline and revenue growth. You will be the subject matter expert reviewing submissions and providing strategic feedback on sequence content and steps. This role requires strong organisational skills the ability to prioritise a dynamic workload under pressure and exceptional collaboration and communication capabilities. Experience using AI tools particularly ChatGPT is essential to optimise workload efficiency and innovation.

In this role you will:

• Execute and adapt prospecting strategies to the local market ensuring alignment with global objectives. Collaborates closely with the regional xDR leader and field marketing teams to set and achieve regional goals.

• Review all HQ campaigns providing thoughtful feedback for improvement. Localise and adapt content in partnership with the localisation team then builds and implements tailored outreach sequences.

• Ensures compliance with global standards managing and maintaining the local content library for xDRs AEs and regional marketing teams.

• Deliver weekly and monthly reports and actionable insights to the regional marketing teams and xDR leaders covering key metrics such as sequence performance completed activities and behavioural trends like skipped or overdue tasks.

• Act as the subject matter expert for regional marketing partnering with local xDRs to provide best practice guidance and feedback on regional sequence submissions.

• Continuously test and refine outreach approaches supplying HQ with detailed feedback and insights on regional successes and challenges.

• Drive adoption and optimisation of outreach tools within the region supports stakeholders with training and troubleshooting and channels local feedback to HQ for ongoing platform improvement.

You have/are:

• Bachelors degree in Marketing Business or a related discipline.

• Minimum 3 years of experience in marketing or sales enablement roles with strong exposure to lead generation and sales alignment.

• Proven expertise with Groove Outreach or a similar sales engagement platform is preferred.

• Familiarity with Salesforce custom fields and reporting as well as multilingual flow localisation is a bonus.

• Highly organised able to prioritise workload and multi-task in a fast-paced dynamic environment.

• Exceptional collaborator and communicator capable of working effectively across diverse teams and geographies.

• Strong data-driven mindset with proficiency in CRM (Salesforce) marketing automation platforms and reporting tools.

• Comfortable and experienced in incorporating AI technologies particularly ChatGPT into daily workflow and content strategy.

• Excellent attention to detail ensuring sequence flows are set up correctly proofed and customer-ready before sending anything out.

Why Join Us

Be at the forefront of aligning sales and marketing efforts in the EMEA region through cutting-edge sequence strategies and AI-powered execution. This critical role offers the opportunity to influence revenue growth and lead cross-functional innovation in a supportive dynamic environment.

Our Flexible and working model

At Zendesk we embrace flexibility with a hybrid model that encourages everyone to come into the office once a week just enough to connect collaborate and keep our team spirit strong.

Hybrid: In this role our hybrid experience is designed at the team level to give you a rich onsite experience packed with connection collaboration learning and celebration - while also giving you flexibility to work remotely for part of the week. This role must attend our local office for part of the week. The specific in-office schedule is to be determined by the hiring manager.

The intelligent heart of customer experience

Zendesk software was built to bring a sense of calm to the chaotic world of customer service. Today we power billions of conversations with brands you know and love.

Zendesk believes in offering our people a fulfilling and inclusive experience. Our hybrid way of working enables us to purposefully come together in person at one of our many Zendesk offices around the world to connect collaborate and learn whilst also giving our people the flexibility to work remotely for part of the week.

As part of our commitment to fairness and transparency we inform all applicants that artificial intelligence (AI) or automated decision systems may be used to screen or evaluate applications for this position in accordance with Company guidelines and applicable law.

Zendesk is an equal opportunity employer and were proud of our ongoing efforts to foster global diversity equity & inclusion in the workplace. Individuals seeking employment and employees at Zendesk are considered without regard to race color religion national origin age sex gender gender identity gender expression sexual orientation marital status medical condition ancestry disability military or veteran status or any other characteristic protected by applicable law. We are an AA/EEO/Veterans/Disabled employer. If you are based in the United States and would like more information about your EEO rights under the law please click here.

Zendesk endeavors to make reasonable accommodations for applicants with disabilities and disabled veterans pursuant to applicable federal and state law. If you are an individual with a disability and require a reasonable accommodation to submit this application complete any pre-employment testing or otherwise participate in the employee selection process please send an e-mail to with your specific accommodation request.