Paid Media Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
The 20 is one of the fastest-growing IT companies in the U.S. with a coast-to-coast footprint and 40 acquisitions in the past three years. Weve built a national powerhouse and our marketing engine is a big reason why.
Were looking for a Paid Media Manager (Google Ads Focus) to take the reins of our multi-location Google Ads program and drive measurable growth at scale. This role isnt about managing a few campaigns its about architecting a sophisticated data-driven strategy that fuels inbound demand across dozens of markets nationwide.
Youll manage and optimize paid campaigns across Google and Microsoft Ads oversee all Google Business profiles and collaborate with our web team to keep performance dialed in. If youre the kind of person who sees PPC as both an art and a science who thrives on complexity precision and impact youll fit right in.
What Youll Do:
- Own national PPC strategy across all The 20 MSP locations from campaign architecture to optimization and reporting.
- Build test and refine search display and Performance Max campaigns that drive qualified leads and maximize ROI.
- Manage budgets bids and keyword portfolios with a laser focus on performance metrics like ROAS CPL and conversion rate.
- Oversee Google Business profiles for all locations ensuring accuracy optimization and strong local visibility.
- Partner with the web and SEO teams to improve landing page performance technical tracking and conversion flow.
- Leverage Google Analytics and Tag Manager for advanced tracking attribution and reporting.
- Execute retargeting and remarketing strategies that re-engage visitors and boost conversion efficiency.
- Generate and present weekly and monthly performance reports to leadership with actionable insights and recommendations.
- Stay ahead of evolving PPC trends platform updates and best practices to keep The 20s digital presence at the leading edge.
What You Bring:
- 46 years of hands-on PPC experience ideally managing complex or multi-location campaigns
- Google Ads and Google Analytics certifications (required)
- Deep expertise in Performance Max retargeting attribution modeling and data-driven optimization
- Strong experience with Google Tag Manager setup and conversion tracking
- Advanced analytical and problem-solving skills; comfort navigating large datasets to extract insights
- Excellent communication and presentation skills you can turn data into a story that drives decisions
- Familiarity with HubSpot CRM (a plus)
- Working knowledge of on-page SEO and how it supports paid performance
- Meticulous attention to detail and a self-starter mindset
Why Join The 20:
The 20 isnt your typical MSP. Were a national platform thats redefined how IT services scale. Our marketing team operates like a high-performance growth lab blending creativity analytics and speed to deliver real business outcomes.
This is your chance to own a high-impact PPC program work directly with executive leadership and shape how a fast-growing national brand shows up across every market we serve.
If youre ready to make your mark and youre the kind of PPC expert who wants to run a complex data-rich growth-focused machine we want to talk.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
Your MSP cannot survive on an island. The 20 is a group of Managed Service Providers who have joined forces to perfect a single service delivery model with unified resources to deliver excellent IT support. Paired with your outstanding service delivery, The 20 provides a successful pl ... View more
