Broadband Integrated Marketing Manager – Owned Media
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Job Location:
Bellevue, WA - USA
Monthly Salary:
$ 88200 - 159200
Posted on:
6 hours ago
Vacancies:
1 Vacancy
Job Summary
At T-Mobile we invest in YOU! Our Total Rewards Package ensures that employees get the same big love we give our customers. All team members receive a competitive base salary and compensation package - this is Total Rewards. Employees enjoy multiple wealth-building opportunities through our annual stock grant employee stock purchase plan 401(k) and access to free year-round money coaches. Thats how were UNSTOPPABLE for our employees!
The Integrated Marketing Manager for Owned Media is a key member of the Home Internet Marketing team responsible for maximizing the performance and strategic impact of T-Mobiles owned digital properties including and the T-Life app as critical advertising and conversion channels.This role will define how our owned media ecosystem drives awareness engagement and acquisition for T-Mobile Home Internet ensuring every digital touchpoint delivers an optimized customer-centric experience that advances commercial goals.
The ideal candidate blends performance marketing content strategy UX optimization and channel analytics expertise partnering across marketing digital analytics and creative teams to develop and execute integrated campaigns that fully leverage owned digital real estate.
This is a hybrid position that requires being in-office at least 3 days per week.
- Key Responsibilities
Owned Media Strategy & Planning
Develop and execute comprehensive strategies for and the T-Life app that position these owned platforms as high-impact marketing and conversion channels for T-Mobile Home Internet.
Define channel objectives success metrics and content frameworks to drive acquisition and engagement goals.
Partner with media CRM and brand teams to integrate owned media plans within broader cross-channel marketing strategies.
Optimization & Performance Management
Use analytics A/B testing and performance insights to continually optimize owned-channel placements content and user flows for conversion.
Collaborate with analytics and MarTech teams to ensure measurement attribution and reporting frameworks are aligned with marketing KPIs.
Maintain deep understanding of digital consumer journeys and identify new opportunities to enhance conversion performance and retention.
Integrated Campaign Development
Partner with Integrated marketing campaign leads creative commercial and product teams to plan and execute campaigns that leverage owned media assets to support launches seasonal promotions and brand initiatives.
Coordinate asset development messaging hierarchy and targeting strategy across the web and app ecosystems.
Serve as the connective tissue between campaign planning and digital activation ensuring consistent execution and on-brand storytelling across owned surfaces.
Cross-Functional Leadership
Collaborate with UX digital product and development teams to prioritize marketing opportunities and ensure seamless implementation of creative assets and experiences.
Align with media and channel leads (paid CRM social retail) to ensure cohesive messaging and optimal channel interplay.
Partner with analytics and operations teams to track and communicate performance outcomes insights and optimization roadmaps.
Governance & Best Practices
Maintain clear documentation of processes content standards and decision frameworks to support transparency and scalability.
Champion best practices in tagging naming conventions and data governance across owned marketing channels.
Drive continuous improvement of owned-media operations tools and workflows.
Qualifications
6 years of experience in digital marketing media planning or performance marketing with a focus on web or app-based owned channels.
Strong understanding of digital advertising content strategy and user experience principles.
Proven ability to drive channel optimization using data testing and cross-functional collaboration.
Experience working with analytics MarTech or web personalization platforms a plus.
Excellent communication influence and project management skills with an ability to align diverse stakeholders around a shared vision.
At least 18 years of age
Legally authorized to work in the United States
The pay range above is the general base pay range for a successful candidate in the role. The successful candidates actual pay will be based on various factors such as work location qualifications and experience so the actual starting pay will vary within this range.
At T-Mobile employees in regular non-temporary roles are eligible for an annual bonus or periodic sales incentive or bonus based on their role. Most Corporate employees are eligible for a year-end bonus based on company and/or individual performance and which is set at a percentage of the employees eligible earnings in the prior year. Certain positions in Customer Care are eligible for monthly bonuses based on individual and/or team performance. To find the pay range for this role based on hiring location T-Mobile our benefits exemplify the spirit of One Team Together! A big part of how we care for one another is working to ensure our benefits evolve to meet the needs of our team members. Full and part-time employees have access to the same benefits when eligible. We cover all of the bases offering medical dental and vision insurance a flexible spending account 401(k) employee stock grants employee stock purchase plan paid time off and up to 12 paid holidays - which total about 4 weeks for new full-time employees and about 2.5 weeks for new part-time employees annually - paid parental and family leave family building benefits back-up care enhanced family support childcare subsidy tuition assistance college coaching short- and long-term disability voluntary AD&D coverage voluntary accident coverage voluntary life insurance voluntary disability insurance and voluntary long-term care insurance. We dont stop there - eligible employees can also receive mobile service & home internet discounts pet insurance and access to commuter and transit programs! To learn about T-Mobiles amazing benefits check out.Never stop growing!
As part of the T-Mobile team you know the Un-carrier doesnt have a corporate ladderits more like a jungle gym of possibilities! We love helping our employees grow in their careers because its that shared drive to aim high that drives our business and our culture forward. By applying for this career opportunity youre living our values while investing in your career growthand we applaud it. Youre unstoppable!
T-Mobile USA Inc. is an Equal Opportunity Employer. All decisions concerning the employment relationship will be made without regard to age race ethnicity color religion creed sex sexual orientation gender identity or expression national origin religious affiliation marital status citizenship status veteran status the presence of any physical or mental disability or any other status or characteristic protected by federal state or local law. Discrimination retaliation or harassment based upon any of these factors is wholly inconsistent with how we do business and will not be tolerated.
Talent comes in all forms at the Un-carrier. If you are an individual with a disability and need reasonable accommodation at any point in the application or interview process please let us know by emailing or calling 1-. Please note this contact channel is not a means to apply for or inquire about a position and we are unable to respond to non-accommodation related requests.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
Grow Your Career. Grow With One Join Us #WeAreOne We are driven. We are family. We are One. When you join MobileOne, you join a team of friends who work as hard as they play. You’ll learn how to be a leader, make bank, and most importantly, have fun along the way. With over 200 […] ... View more
