Digital Marketer- Mombasa
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Overview
Role Overview
We are looking for a highly skilled Digital Marketing Executive with a strong background in journalism or media studies. The ideal candidate will be responsible for creating high-quality video and graphic content developing marketing campaigns and ensuring the client maintains a strong digital footprint. This role requires a combination of creativity analytics and hands-on marketing execution.
Key Responsibilities
Content Creation & Editing:
Develop high-quality video content that captures the excitement and energy of the park.
Design visually appealing graphics for social media and other marketing channels using tools like Canva and Adobe Suite.
Edit content to ensure it aligns with the brands identity and resonates with target audiences.
Campaign Strategy & Execution:
Plan ideate and execute digital campaigns tailored to different platforms (Instagram TikTok YouTube etc.).
Monitor trends in the entertainment and theme park industry to inform content strategy.
Collaborate with the marketing team to implement CRM-driven campaigns and promotions.
Analytics & Reporting:
Track analyze and report on campaign performance using Google Analytics Meta Business Suite and other relevant tools.
Measure success based on engagement reach conversions and audience growth.
Recommend improvements and optimize campaigns based on data insights.
Influencer & Community Engagement:
Identify reach out and collaborate with relevant influencers and brand ambassadors.
Engage with online communities and encourage user-generated content.
Represent Wild Waters in- person at promotional events or street activations when needed.
Cross-Functional Collaboration:
Work closely with marketing operations and customer experience teams to align campaigns with business objectives.
Maintain consistent communication with external agencies and internal stakeholders.
Requirements
- Bachelors degree in Journalism Mass Communication or Media (mandatory).
Minimum 2-3 years of proven hands-on experience in digital marketing content creation or social media management.
Proficient in Canva Adobe Photoshop Illustrator CapCut or other relevant tools.
Experience in video content creation editing and storytelling.
Familiarity with social media analytics and digital marketing KPIs.
Understanding of CRM tools (Zoho Mailchimp etc.) and influencer marketing strategies.
Strong organizational communication and interpersonal skills.
Creative outgoing and comfortable engaging with audiences both online and offline.
Industry experience: Prior experience in entertainment leisure tourism or hospitality brands is highly desirable
Portfolio of past work demonstrating content creation campaigns graphics and video projects.
Desired Attributes
Highly adaptable and able to manage multiple campaigns simultaneously.
Strong sense of visual aesthetics and brand storytelling.
Results-driven with a focus on engagement reach and conversion.
Willingness to relocate to or work in Mombasa long-term the role is on-site.
Benefits
Required Skills:
degree in marketing 3 years experience in an equivalent role with a rated Hotel Exceptional listening and communication skills. A polite engaging personality. Commitment to customer satisfaction and service excellence.
Required Education:
Degree/diploma in Hotel Management
Company Industry
Airlines and Aviation / Aviation and Aerospace Component Manufacturing
Key Skills
- Business
- Marketing
- User Interface
- Web Content
- A/B
- Communication
- CRM
- Paid Search
- HTML
- Project Management
- Content Marketing
- Email Campaigns
- ROI
- Digital strategy
- Analytics
