Creative Services Director
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Job Location:
Winter Park, FL - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Creative Services Director
WESH 2the Hearst-owned NBC affiliate inOrlando Floridais seeking a dynamic leader for itsCreative Services Directoropening. This position requires a strong manager who can drive success through impactful research-driven campaigns that connect the WESH 2 brand to the Central Florida audience on multiple platforms including television digital social paid media and streaming. As Creative Services Director you must be strategic and creative utilizing the latest industry marketing trends and can manage numerous projects simultaneously. You will elevate the look and feel of the markets leading news station while managing and inspiring an award-winning creative team. Join Hearst Television one of Americas most respected multimedia companies and help lead one of Americas most honored television stations.
Responsibilities
- Create lead and implement the brand marketing of WESH 2 Me TV Orlando along with WESH 2s digital platforms including Very Local
- Manage production of compelling image sweeps and special event campaigns for all platforms
- Identify dynamic multi-platform strategies to increase all stations brand awareness and ratings
- Oversee the creative team in the production of compelling brand-targeted station/news/weather image targeted special reports daily topicals digital/streaming programming and special event campaigns for all platforms
- Oversee the Commercial Production team as they continue to create powerful marketing for WESH 2s local advertisers.
- Provide inspiration and strategic direction to grow the skillset of our creative team
- Produce and post targeted social media marketing
- Collaborate manage and execute dynamic outside media advertising efforts
- Liaison with network syndicators and Director of Community Affairs regarding local community partners and promotional activities
- Attend outside community functions or meetings
- Manage television promotional inventory on WESH 2 our digital platforms and our multicast channels including MeTV Orlando.
- Develop and monitor annual department budget and expenses
Requirements
- 5 years in station marketing/promotion/brand management
- Must be creative a compelling writer and be able to use research to meet station goals
- Working knowledge of Adobe Creative Suite videography photography Wide Orbit and ENPS
- Conceive and critique creative concepts and graphic designs to be incorporated into internal and external station branding
- Can collaborate and meaningfully communicate with news staff and interdepartmental station personnel
- Valid drivers license (hire is contingent on good driving record)
- Relevant college degree preferred or equivalent work experience.
- Equivalent military training from Defense Information School (DINFOS) and associated experience will be considered
- In-person attendance is required
Values in Action
At Hearst Television we tell stories every day. Stories about people of all backgrounds perspectives and identities. Thats why behind the scenes we believe in being an organization that fosters collaboration and open communication ensuring that the content we create is authentic accurate and connected to the communities we serve.
Benefits
Hearsts benefit programs are modern flexible and designed to focus on you. As a Hearst employee you and your spouse or partner or dependents would have access to the following benefits.
- Medical Dental Vision
- 401(k) matching
- Emotional Wellness Support
- Paid Time Off
- Paid Parental Leave
- LGBTQ Health Services
- Additional benefits to meet your and your familys needs
Required Experience:
Director
Key Skills
- Marketing
- Logo Design
- Trello
- Adobe Creative Suite
- Martech
- Adobe Photoshop
- Social Media Management
- Adobe Illustrator
- Copywriting
- Customer relationship management
- Experience Design
- Adobe Indesign
About Company
Hearst Television (HTV) owns and/or operates 35 television and two radio stations serving 27 media markets across 39 states reaching over 22 million U.S. television households. HTV is recognized as one of the industry's premier broadcasting companies and has been honored with numerous ... View more
