Executive Director, Strategic Planning & Enablement

Position Summary:

The Executive Director Commercial Strategy & Enablement is a key enterprise leader responsible for defining and executing the strategy that powers Acadias commercial success. This role oversees three critical functionsStrategic Forecasting Omnichannel Enablement and Field Force Effectivenessensuring seamless alignment between corporate strategy and field execution.

The Executive Director will drive data-driven planning resource optimization and cross-functional collaboration across Commercial Finance IT and Marketing to enable high-impact customer engagement and measurable business growth. This leader will translate insights into action leveraging technology and analytics to enhance field performance omnichannel coordination and portfolio value.

Reporting into senior Commercial leadership this executive will shape how Acadia engages customers deploys resources and measures performance across brands. The ideal candidate combines strategic foresight with operational excellence and brings a strong track record in forecasting field optimization and omnichannel transformation within a biopharma setting.

Primary Responsibilities:

Strategic Leadership & Vision:

• Define articulate and champion the multi-year strategic vision and roadmap for commercial planning and enablement directly linking team activities to corporate goals and revenue objectives.
• Serve as a key strategic partner to Commercial Brand Finance and IT leadership providing objective insights and recommendations to inform go-to-market strategy resource allocation and investment decisions.
• Lead the integration of the three verticals to ensure seamless strategy-to-execution enablement for the field and marketing teams.

Strategic Forecasting (Lead Vertical):

• Oversee the development maintenance and presentation of robust data-driven short- and long-term product and portfolio forecasts including scenario planning and risk/opportunity assessments.
• Drive continuous improvement in forecasting methodology tools and processes incorporating primary market research secondary data (claims sales) and competitive intelligence.
• Partner with Finance and Brand teams to ensure forecast alignment with budgeting Long-Range Planning (LRP) and P&L commitments.

Omnichannel Enablement (Lead Vertical):

• Direct the strategy and operational execution of an integrated omnichannel customer engagement model (e.g. Veeva Salesforce digital platforms).
• Ensure the commercial technology stack effectively enables seamless and personalized customer experiences across all channels (field email web paid media).
• Lead the development and utilization of Next Best Action (NBA) logic segmentation and dynamic targeting to optimize content delivery and improve field/customer engagement efficiency.

Field Force Effectiveness and Incentive Compensation (Lead Vertical):

• Provide strategic oversight for Field Force Effectiveness (FFE) initiatives including sales force sizing alignment territory planning and call plan strategies.
• Lead the design governance and management of the Field Incentive Compensation (IC) strategy ensuring plans are compliant motivating and directly aligned with brand strategy and forecast goals.
• Oversee the field performance reporting dashboards and analytical insights needed to drive accountability and continuous improvement across the sales organization.

Team Leadership and Development:

• Lead coach and develop a high-performing team of leaders and individual contributors across the three specialized verticals (Forecasting Omnichannel FFE/IC).
• Foster a culture of data-driven decision-making strategic thinking collaboration innovation and operational excellence ensuring a patient-centric and compliance-first mindset.

Education/Experience/Skills:

Bachelors degree in business STEM or other related field. MBA preferred. An equivalent combination of relevant education and applicable job experience may be considered. Minimum of 20 years of relevant progressive experience in the pharmaceutical/medical device industry with a focus in cross functional leadership experience.

Must possess:

• Bachelors degree in Business Finance Life Sciences or a related field. MBA or advanced degree is strongly preferred.
• Minimum of 15 years of progressive experience in the pharmaceutical or biotech industry with at least 5 years in a leadership/executive role overseeing strategic planning commercial operations or analytics functions.
• Deep expertise in Strategic Sales Forecasting is required.
• Extensive experience with Field Force Effectiveness and Incentive Compensation design governance and execution in a US pharmaceutical setting.
• Proven track record of driving and enabling Omnichannel/Digital engagement strategies and technology platforms (e.g. Veeva Salesforce CRM).
• Demonstrated ability to lead large complex projects manage multi-million dollar budgets and drive organizational change/transformation.
• Exceptional executive presence and communication skills (written and verbal) with the ability to influence senior-level internal and external stakeholders.
• Must possess strong analytical and problem-solving capabilities translating complex data into clear actionable business strategies.
• Commitment to high ethical standards and full compliance with all laws regulations and policies governing the conduct of pharmaceutical activities.

Physical Requirements:

This role involves regular standing walking sitting and the use of hands for handling or operating equipment. The employee may also need to reach climb balance stoop kneel crouch and maintain visual verbal and auditory communication both in a standard office environment and while working independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. This position requires the ability to travel independently overnight and/or work after hours as required by travel schedule or business needs.

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Required Experience:

Director