Director, North America Marketing Activation Craftsman

Director North America Marketing Activation - Craftsman

Come build something that matters.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World. Sound like you Join our top-notch team of more than 50000 diverse and high-performing professionals globally who are making their mark on some of the worlds most beloved brands including DEWALT BLACKDECKER CRAFTSMAN STANLEY CUB CADET and HUSTLER.

The Job:

As Director North AmericaBrandMarketing Activation youll steer the team thattacticallybringsCRAFTSMANto life across the partnership with the GlobalBrandMarketing leader youll set the vision rally the team and drive unforgettablebrandactivations that dont just turn heads they move product build loyalty and fuel our next generation ofDIYers.

As part of theNorth AmericaBrandActivation team youll be a key strategic driver collaborating acrossGlobalBrand ManagementProduct andCommercial Leadershipto deliver growth through insight-driven high-impact experiences that make theCRAFTSMAN brandimpossible to ignore.

Youll get to:

• Develop and execute boldactivation strategiesthat accelerate growth win share of voice and strengthenbrandlove among DIYers pros and retailers alike.
  
• Partner with top-tier creative and media talent(agencies and our award-winning in-house Studio)to produce content and campaigns that grab eyeballsanddrive measurable results.
  
• Orchestrate the full digital marketing playbook paid owned and earned including SEO/SEM influencer programs video social retargeting and next-gen performance tactics.
  
• Champion data-backed decision makingleveraging insights and trends to anticipate where the category is going and making sure CRAFTSMANleads the charge.
  
• Fuel collaboration across the global enterprisescaling great ideas content and campaigns acrossfunctions andregions to build a consistent yet locally relevantbrandpresence.
  
• Elevate product launches into must-see momentspartnering withglobalbrandproductand channel teams to ensure every new release lands with impact and drives conversion.
  
• Inspire and mentor a high-performing teamfostering creativity accountability and a find-a-way mentality that reflects the CRAFTSMANspirit.

The Person:

You love to learn and grow and be acknowledged for your valuable contributions. Youre not intimidated by innovation. Wouldnt it be great if you could do your job and do a world of good In fact you embrace it. You also have:

• Bachelors degree required preferred in business or marketing
• MBA preferred
• 10 years of experience in brand marketing
• 5 years experience with leadership of marketing innovation in a either a SKU-intensive brand or multi-brand consumer product portfolio
• Prior team leadership of functional experts coaching and developing broader team members throughout a matrix organization.
• Experience in high volume retail and / or distributor environment involving complexity in price channel and product with the ability to act as a marketing spokesperson with internal and external customers to generate excitement about launches
• Working knowledge of content management systems product information management systems and digital assets management platforms
• Familiarity with media environment digital marketing and commercialization

The Details:

Youll receive a competitive salary and a great benefits plan including:

• Medical dental life vision disability 401(k) Employee Stock Purchase Plan paid time off and tuition reimbursement.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place youll want to be and stay. Being part of our team means youll get to:

• Grow: Be part of our global company with 20 brands to grow and develop your skills along multiple career paths.

• Learn: Have access to a wealth of learning resources including our digital learning portal.
• Belong: Experience an awesome place to work where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism giving back and sustainable business practices.

Whats more youll get that pride that comes from empowering makers doers protectors and everyday heroes all over the world. Were more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. Were visionaries and innovators. As successful as weve been in the past we have so much further to go. Thats where you come in. Join us!

#LI-REMOTE

#LI-LG1

We Dont Just Build The World We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative tech-driven and highly collaborative team environment supported by over 58000 professionals in 60 countries across the globe. Here youll get the unique chance to impact some of the worlds most iconic brands including STANLEY TOOLS DEWALT CRAFTSMAN MAC TOOLS and Black Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are

Were the Worlds largest tool company. Were industry visionaries. Were solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art smart factory products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843 but that hasnt stopped us from evolving into a vibrant diverse global growth company.

Benefits & Perks

Youll get a competitive salary and a comprehensive benefits plan that includes medical dental life vision wellness program disability retirement benefits Employee Stock Purchase Plan Paid Time Off including paid vacation holidays & personal days and tuition reimbursement. And of course discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

What Youll Also Get

Career Opportunity: Career paths arent linear here. Being part of our global company with 60 brands gives you the chance to grow and develop your skills along multiple career paths.

Learning & Development:
Our lifelong learning philosophy means youll have access to a wealth of state-of-the-art learning resources including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because thats how the best work gets done. Youll find we like to have fun here too.

Purpose-Driven Company:
Youll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race color religion age sex sexual orientation gender identity national origin disability veterans status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website please contact us at or at . Due to volume we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal ()