Marketing Communications Specialist

Purpose: The Marketing Communications Specialist is responsible for executing high-quality timely marketing communications that support strategic and product marketing initiatives across Clinical and Consumer audience segments. This role supports the Sr. Manager Strategic Marketing to translate marketing campaign strategies into clear effective marketing briefs email communications and various marketing automations that drive lead generation lead nurturing and engagement. This role will also collaborate and support cross-functional campaign initiatives for the Sales Education/Customer Success and Online Communities Teams.

Essential Duties & Responsibilities 

• Develop multi-channel marketing briefs to support strategic marketing initiatives for our Clinical and Consumer audiences 
• Execute multi-audience marketing communications aligned to brand standards and core values 
• Build and launch email campaigns for the Marketing Team as well as cross-functional teams 
• Construct various segments (lists) to be utilized in email campaigns automations and reports  
• Manage monthly direct mail campaigns to segmented audiences 
• Support lead generation and nurture initiatives 
• Contribute to managing and updating master campaign calendar 
• Identify marketing automation opportunities and assist in creating and launching workflows and email sequences to support various lead nurture initiatives 
• Collaborate with reporting and analytics team to identify trends and optimization opportunities for future campaigns and automations 
• Assist with campaign ideation for both Clinical and Consumer audiences 
• May be required to perform other duties as assigned 

Qualifications :

Knowledge Skills and Abilities 

• Passion for bringing marketing campaigns to life 
• Comfortable with marketing automation concepts and tools 
• Familiarity with campaign management systems (Wrike Asana Trello etc.) 
• Strong organizational skills and attention to detail 
• Confident communicator who is comfortable challenging the status quo and collaborating with various campaign stake holders 
• Comfortable analyzing and leveraging campaign and audience performance data to make informed decisions 
• Ability to adhere to deadlines SOPs and brand standards 
• Ability to break down and execute on high-level ideas and concepts from various stakeholders 
• Should have a flexible mindset and be comfortable working in a high-pace environment 

Education and Experience 

• Bachelors Degree (or equivalent combination of education and related work experience) required 
• 2 years of marketing or digital marketing experience preferred  
• 2 years of marketing campaign develop/management experience preferred 
• CRM experience (Marketo HubSpot Salesforce etc.) required. HubSpot proficiency strongly preferred 

Additional Information :

Work Environment & Physical Demands 

Incumbent works from home and is expected to maintain a safe productive work environment with secure internet access. 

Travel 

May work remotely from home. Travel tothe Princeton NJ or within the continental United States is required 2x/year for team off-sites and annual company  travel throughout the year within the continental United States for tradeshows and other marketing activities is also required.  

Accommodations 

To perform this job successfully an individual must be able to perform each essential duty and physical demand satisfactorily. The requirements listed above are representative of the knowledge skills and/or abilities and physical demands required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

Lingraphica and Pay Transparency  

At Lingraphica we are committed to fair and equitable compensation practices. The starting salary range for this position is $64800 to $73200 per year. Placement in the starting pay is based on factors such as experience skills education and internal equity. We regularly review our compensation structures to ensure they align with industry standards promote fairness and support career addition to competitive base pay we offer a comprehensive benefits package and a commitment to fostering an inclusive and supportive workplace. We encourage open conversations about compensation and are dedicated to maintaining transparency throughout the hiring process. 

• Paid Time Off (sick personal and vacation) 
• Paid Company Holidays 
• 401(k) Retirement Plan and Contribution 
• Medical/Dental/Vision benefits with FSA HSA & Dependent care options 
• Employer Paid Life Insurance  
• Voluntary benefits such as Short and Long Term Disability Critical Illness Hospital Indemnity and AD & D insurance 
• Stipends for health and wellness home office setup and professional development  
• Paid Family Leave 
• Annual bonus program 
• Annual merit increases 
• Year-Round Flex Fridays 
• Discounts on travel entertainment home/pet/car insurance 

To learn more about Lingraphica visit: ! To learn more about our benefits offerings click here!

This Organization Participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S. 

Este empleador participa en E-Verify y proporcionará al gobierno federal la información de su Formulario I-9 para confirmar que usted está autorizado para trabajar en los EE. UU.

Remote Work :

Yes

Employment Type :

Full-time