Marketing and Growth Manager
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Job Location:
Monthly Salary:
Posted on:
06-11-2025
Vacancies:
1 Vacancy
Job Summary
- Develop and implement strategic marketing and growth plans to drive sales market share and revenue for diagnostic products and services.
- Conduct market research to identify emerging trends customer needs competitive landscape and growth opportunities.
- Create and manage digital and traditional marketing campaigns (social media content marketing SEO PPC email marketing events etc.).
- Design go-to-market strategies for new diagnostic products including pricing positioning and promotional plans.
- Collaborate with the sales and product teams to generate qualified leads and support sales conversion.
- Plan and execute brand visibility activities (medical fairs webinars industry events hospital activations etc.).
- Monitor campaign performance metrics (ROI lead generation engagement) and report insights to leadership.
- Drive customer engagement and retention through loyalty programs product education and CRM initiatives.
- Manage the marketing budget effectively and deliver on ROI.
- Build and maintain relationships with healthcare professionals institutions and strategic partners.
- HND or Bachelors degree in Marketing Business or related field; a Masters degree or professional certification (CIM Digital Marketing Growth Marketing) is an advantage.
- A minimum of a Second Class Upper (2:1) or Upper Credit is required.
- 5 years proven experience in marketing growth or product management within the healthcare or diagnostics/medical equipment industry.
- Strong knowledge of B2B and B2C marketing growth hacking strategies and digital channels.
- Proficiency in marketing analytics CRM tools social media ads and data-driven decision-making.
- Excellent communication presentation and negotiation skills.
- Strong project management skills with the ability to work cross-functionally.
- Creative innovative and highly driven to deliver measurable business results.
Required Experience:
Manager
Key Skills
- Bidding
- Guest Services
- Infrastructure Development
- Barista
- Jni
About Company
ISN is the leading supplier of medical diagnostic products and services in Nigeria. The Company is the authorized agent and distributor for major multinationals including Roche Diagnostics GmbH in Nigeria and supplies reagent parameters for clinical chemistry and immunology. ISN emplo ... View more
