Brand & Partnerships Manager

Toronto - Canada

Monthly Salary: Not Disclosed

Experience Required: 4-5years

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

What youll do

Write and pitch thought leadership content with a North American focus. LinkedIn posts guest articles op-eds. The goal is to position our team as people worth listening to in the event management space.
Build and manage an influencer marketing strategy. Find the right voices to work with set up content partnerships and collaborate with other brands that share our audience.
Get our team into podcasts webinars and events where it makes sense. You wont run these yourself but youll help with strategy prep materials and make sure were showing up in the right places.
Plan brand activations at events. Think booth concepts swag that people actually want and ways to capture content that works on social. If youre in the States for an event youll be on the ground making it happen.
Create thought leadership decks for speaking opportunities. Clean slides strong themes and messaging that lands with the audience.
Build relationships with newsletter sponsors and secure placements in publications our audience reads. Youll pitch negotiate and track performance to see whats worth repeating.
Develop video content strategies for social. Short reels behind the scenes clips customer stories. Youll come up with concepts and work with our team to produce them.
Manage content partnerships with other -branded resources joint webinars guest blog swaps. Anything that puts us in front of new audiences.
Design lead magnets that tie into brand campaigns. Guides templates toolkits that people actually want to download and share.
Track brand awareness metrics and report on whats moving the needle. Youll know which partnerships and campaigns are worth investing more in.
Stay on top of trends in event tech and find creative ways to insert our brand into relevant conversations. Reddit threads LinkedIn discussions industry Slack groups.

Main KPI for this role

Stronger brand presence in Tier 1 markets.
More partnerships that bring in qualified leads.
Content and campaigns that make people remember us when they need event management software.

What you need

5 years in brand marketing partnerships or demand generation for SaaS or B2B tech companies. Youve built awareness and run campaigns that moved the needle.
Proven experience managing influencer collaborations content partnerships or co-marketing initiatives. You know how to find the right partners and make those relationships work.
Strong writing skills for thought leadership and brand content. You can write LinkedIn posts articles and pitch emails that sound human and get responses.
Experience planning and executing brand activations or event marketing. Youve been on the ground at trade shows or conferences and know what works.
Understanding of lead magnets content marketing and how brand work ties into pipeline. Youre not just making pretty campaigns youre driving business results.
Comfortable working across video social and long-form content. You can come up with creative concepts and work with designers or producers to bring them to life.
Willingness to travel occasionally to the US for events and brand work.

Required Skills:

Education & Experience BS/MS in Computer Science Software Engineering or related field 8 years of progressive experience in full-stack web development 3 years in a senior/lead technical role with team leadership experience Proven track record of delivering complex web applications at scale Technical Expertise Expert-level proficiency in modern JavaScript (ES6) and TypeScript Deep experience with React or Angular (preferably multiple frameworks) Strong backend development skills with Laravel/PHP and RESTful API design Advanced database skills including MySQL optimization complex queries and schema design Experience with modern build tools (Webpack Vite etc.) and package managers Architecture & Design Experience designing and implementing microservices and distributed systems Knowledge of web performance optimization techniques and tools Understanding of security best practices (OWASP authentication authorization) Experience with cloud platforms (AWS Azure GCP) and containerization (Docker Kubernetes) Development Practices Expertise in Git workflows branching strategies and version control best practices Experience with CI/CD pipelines and automated testing frameworks Knowledge of agile methodologies and software development lifecycle Experience with monitoring logging and observability tools Soft Skills Strong leadership and mentoring abilities Excellent communication skills (technical and non-technical) Problem-solving mindset with analytical thinking Ability to work independently and lead cross-functional teams Continuous learning attitude and passion for technology PREFERRED QUALIFICATIONS Experience with event-driven architectures and real-time web applications Knowledge of WebRTC WebSockets and real-time communication protocols Experience with performance monitoring tools (New Relic DataDog etc.) Contributions to open-source projects or technical communities Experience with accessibility standards (WCAG) and internationalization Knowledge of SEO best practices and web analytics Experience with progressive web apps (PWA) and mobile web development

We need someone who can put our brand in front of the right people and make it stick. Youll handle thought leadership partnerships content collaborations and creative campaigns that actually get attention.What youll doWrite and pitch thought leadership content with a North American focus. LinkedIn p...

What youll do

Write and pitch thought leadership content with a North American focus. LinkedIn posts guest articles op-eds. The goal is to position our team as people worth listening to in the event management space.
Build and manage an influencer marketing strategy. Find the right voices to work with set up content partnerships and collaborate with other brands that share our audience.
Get our team into podcasts webinars and events where it makes sense. You wont run these yourself but youll help with strategy prep materials and make sure were showing up in the right places.
Plan brand activations at events. Think booth concepts swag that people actually want and ways to capture content that works on social. If youre in the States for an event youll be on the ground making it happen.
Create thought leadership decks for speaking opportunities. Clean slides strong themes and messaging that lands with the audience.
Build relationships with newsletter sponsors and secure placements in publications our audience reads. Youll pitch negotiate and track performance to see whats worth repeating.
Develop video content strategies for social. Short reels behind the scenes clips customer stories. Youll come up with concepts and work with our team to produce them.
Manage content partnerships with other -branded resources joint webinars guest blog swaps. Anything that puts us in front of new audiences.
Design lead magnets that tie into brand campaigns. Guides templates toolkits that people actually want to download and share.
Track brand awareness metrics and report on whats moving the needle. Youll know which partnerships and campaigns are worth investing more in.
Stay on top of trends in event tech and find creative ways to insert our brand into relevant conversations. Reddit threads LinkedIn discussions industry Slack groups.

Main KPI for this role

Stronger brand presence in Tier 1 markets.
More partnerships that bring in qualified leads.
Content and campaigns that make people remember us when they need event management software.

What you need

5 years in brand marketing partnerships or demand generation for SaaS or B2B tech companies. Youve built awareness and run campaigns that moved the needle.
Proven experience managing influencer collaborations content partnerships or co-marketing initiatives. You know how to find the right partners and make those relationships work.
Strong writing skills for thought leadership and brand content. You can write LinkedIn posts articles and pitch emails that sound human and get responses.
Experience planning and executing brand activations or event marketing. Youve been on the ground at trade shows or conferences and know what works.
Understanding of lead magnets content marketing and how brand work ties into pipeline. Youre not just making pretty campaigns youre driving business results.
Comfortable working across video social and long-form content. You can come up with creative concepts and work with designers or producers to bring them to life.
Willingness to travel occasionally to the US for events and brand work.

Required Skills: