Job Description:

This centralized role sitting within the integrated Mars Wrigley US Media Team will be responsible for building superior Media and Creative Research learnings and capabilities encompassing One Demand Performance testing and Media Test and Learn agenda. This role will lead the Media and Creative Research strategy and execution across a variety partners (including Google Verizon Media Amazon Advertising WMG etc.) and social media partners (including Facebook Instagram Twitter Pinterest etc.). The Associate will be responsible for defining and rolling out scalable testing solutions methodologies best practices and will partner with Mars Media and Content Teams to communicate learnings to advance Mars Wrigley media and creative efforts.

What are we looking for

Minimum qualifications:

• 5 years experience with Media and Content Analytics & Research (strategy partners tactics etc.)
• Bachelors Degree
• Possesses strong analytical quantitative skills and an innate analytical mindset
• Proven effective media research expertise ideally within an agency or multi-brand environment
• Proficient in managing complex projects.
• Well organized good at prioritization attentive to details.
• Biased toward action. Takes initiative is entrepreneurial can hit the ground running and move projects forward right from the start.
• Ability to travel up to 5% of the time

Preferred qualifications:

• 7 years of prior Media and Content Analytics experience and proven Performance Marketing track record.
• Experience with KPIs across the funnel
• CPG measurement experience (NCS IRI etc)
• Experience partnering directly with brand marketers agencies and vendor partners to advance biddable social & programmatic media initiatives
• Ability to think and communicate strategically.
• Strong demonstrated collaborative spirit.
• Knowledge of market research techniques and understanding of scientific methods including hypothesis testing
• Ability to deliver actionable insights that are summarized into a clear and concise story
• High levels of interpersonal skills specifically in influencing resolving conflict and creative problem solving.
• Strong communication skills (oral written listening). This includes ability to make effective presentations to all levels of management.

What will be your key responsibilities

• Lead Research strategy for National Media and Content including prioritization of project and alignment of resources
• Partner with Mars Media and Content Teams to provide organization with testing plans and results inclusive ofinsights and recommendations to optimize Media spending and creative performance
• Lead implementation of media research testing solutions methodologies and best practices including evaluation of both existing and new partners
• Lead agency partners in identifying and validating appropriate testing resources
• Expand on full-funnel test and learn opportunities as we develop more integrated brand experiences and ways of working
• Develop strong collaborative ways-of-working with Media Planning teams (internal and external) Shopper Marketing Brand & Content Human Intelligence and Agency Research Team
• Collaborate with Mars HI agency partners media vendors shopper marketing and measurement partners to identify develop and implement test & learns media and then package/present the results including via Learning Agenda progress recaps in-campaign reporting and frequent share-outs with brand teams global partners and cross-functional partners
• Collaborate with Retail Media Partners/Customers & HI on development of emerging Media and Content measurement methodologies and customers ability to partner with standardized measurement partners
• Provide regular media and content research consultation to the brand teams and other cross-functional internal and external partners.
• Develop recommendation on best measures and KPIs
• Author performance reports communicating overall progress and highlighting any priority initiatives
• Lead development and implementation of educational sessions playbooks and position papers to build marketing department capabilities and ensure proven solutions are scaled to deliver best-in-class performance
• Share best practices and learnings cross-segment with US Pet Team and other MW markets to spread knowledge & capabilities across the Mars Inc. organization

What can you expect from Mars

• Work with diverse and talented Associates all guided by the Five Principles.
• Join a purpose driven company where were striving to build the world we want tomorrow today.
• Best-in-class learning and development support from day one including access to our in-house Mars University.
• An industry competitive salary and benefits package including company bonus.

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The base pay range for this position at commencement of employment is between the range listed below however base pay offered may vary depending on multiple individualized factors including but not limited to job-related knowledge skills and total compensation package for this position will include variable pay medical and dental benefits participation in 401k plan and paid time off of participation in these benefit plans will be provided if an applicant receives an offer of employment.