Product Marketing Manager

Informa Group Plc.

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profile Job Location:

New York City, NY - USA

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

The Product Marketing Manager (PMM) is the strategic link between Product Marketing Sales and our customers. This role supports Curinos go-to-market (GTM) strategies and crafts product stories that differentiate us in competitive markets and resonate with target buyers. The PMM will own positioning messaging and the development of GTM assets across the product lifecycle from market introduction to customer expansion. This position reports directly to the Director of Product Marketing. 

Responsibilities

  • Develop and maintain product playbooks including positioning and messaging tailored for target buyer personas
  • Conduct in-depth market and competitive analysis to inform both strategy and playbooks
  • Build and oversee go-to-market plans around product launches feature releases and promotions
  • Enable sales with the appropriate materials they need to succeed such as battle cards pitch decks and other various collateral
  • Work cross-functionally with account-based marketing and sales functions to align on persona narratives buying-cycles and competitive positioning at the account level
  • Gather and synthesize both customer and sales insights through internal data external research and standardized feedback loops
  • Track and influence KPIs related to the impact product marketing has across various GTM activities

Base Salary Range: $130000 - $140000 (plus Bonus)


Qualifications :

  • Bachelors degree in marketing or related field; advanced degrees a plus
  • 3-5 years of B2B product marketing experience for Manager
  • Experience working in Fintech / SaaS / or technology a plus
  • Excellent written communications PPT slide design and storytelling ability
  • Strong analytical skills comfortable with competitive analysis and market data
  • Experience with sales enablement and GTM execution
  • Familiarity with marketing automation CRM analytics tools and cross-functional collaboration
  • Comfortable working in a high-growth and data-driven environment

Additional Information :

Why work at Curinos

  • Competitive benefits including a range of Financial Health and Lifestyle benefits to choose from
  • Flexible working options including home working flexible hours and part time options depending on the role requirements please ask!
  • Competitive annual leave floating holidays volunteering days and a day off for your birthday! 
  • Learning and development tools to assist with your career development
  • Work with industry leading Subject Matter Experts and specialist products
  • Regular social events and networking opportunities
  • Collaborative supportive culture including an active DE&I program
  • Employee Assistance Program which provides expert third-party advice on wellbeing relationships legal and financial matters as well as access to counselling services

Applying:

We know that sometimes the perfect candidate doesnt exist and that people can be put off applying for a job if they dont meet all the requirements. If youre excited about working for us and have relevant skills or experience please go ahead and apply. You could be just what we need! 

If you need any adjustments to support your application such as information in alternative formats special requirements to access our buildings or adjusted interview formats please contact us at and well do everything we can to help.

Inclusivity at Curinos: 

We believe strongly in the value of diversity and creating supportive inclusive environments where our colleagues can succeed.  As such Curinos is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race color ancestry national origin religion or religious creed mental or physical disability medical condition genetic information sex (including pregnancy childbirth and related medical conditions) sexual orientation gender identity gender expression age marital status military or veteran status citizenship or other protected characteristics. 


Remote Work :

No


Employment Type :

Full-time

The Product Marketing Manager (PMM) is the strategic link between Product Marketing Sales and our customers. This role supports Curinos go-to-market (GTM) strategies and crafts product stories that differentiate us in competitive markets and resonate with target buyers. The PMM will own positioning ...
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Key Skills

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About Company

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Informa is a leading international events, digital services and academic research group. We're here to champion the specialist. Through hundreds of brands and a range of products and services, we connect businesses and professionals with the knowledge they need to learn more, know m ... View more

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