Social Media Strategist

The Social Media Strategist plays a pivotal role in driving social marketing efforts across all brands within the Red Wing Shoe Company portfolio helping to lead the Red Wing brands into the future.  This role is responsible for building strategy owning plans ensuring brand priorities are represented creating social briefs and ensuring brand consistency across platforms. The role also integrates closely with Customer Experience supports retail network governance and leverages communities to enhance brand loyalty and cross-functional collaboration.

ESSENTIAL DUTIES AND RESPONSIBILITIES:

• Lead a forward-thinking social approach that aligns with brand identity resonates with audiences and advances overarching objectives to be key drivers of brand growth and innovation.
• Maintain social briefs and content calendar supporting campaigns product launches and priority initiatives.
• Manage paid social amplification including targeting budget and performance.
• Use data to generate actionable insights to optimize content and drive impact.
• Maintain a proactive pulse on evolving social algorithms features and emerging platforms to identify opportunities. Share strategic insights and recommendations with the team to guide forward-looking initiatives.
• Strategic oversight on influencer and partnership opportunities to expand reach and credibility. Ensure all activity complies with brand standards legal guidelines and industry best practices.

Qualifications :

MINIMUM EDUCATION AND EXPERIENCE:

Bachelors degree with a focus on communications or marketing preferred with a minimum of 5 years of work experience in social media and/or marketing communications; or an equivalent combination of education and experience. Experience with social media management tools and ad platforms and using Google Suites with a strong emphasis in Word and Excel is required. 

REQUIRED KNOWLEDGE SKILLS AND ABILITIES:

• Drive for excellence in service projects and overall performance

• Ability to build professional working relationships via social media email or phone communications
• Innovative thinking and creative problem solving with a willingness and ability to challenge the status quo
• Exceptional interpersonal skills adept at integrating internal and external resources in a matrixed environment
• Exceptional written oral and presentation skills to relay all intended messages to all audiences
• Outstanding organizational project and time management skills
• Systems experience including but not limited to Outlook PowerPoint Excel Word Salesforce Service Cloud Sprout Social Social Media Platforms (Facebook Instagram Pinterest LinkedIn Twitter TikTok). 
• Ability to translate analytics into strategic insights

Additional Information :

WORK ENVIRONMENT:  HyFlex Environment: Time is split between office and remote work.  

TRAVEL FREQUENCY:   10% for departmental needs

Red Wing Shoes is an Equal Opportunity Employer.

Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities.
Individuals with disabilities needing assistance in completing an application may contact or call .

Please view Equal Employment Opportunity Posters provided by OFCCP at  offers of employment are contingent on satisfactory results of a background check.

Red Wing Shoe Company Inc. is a drug-free workplace.

Red Wing Shoe Company will not be using recruitment agencies or firms to fill this position and we will not accept unsolicited resumes or candidate information. No agency calls please.

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)

Remote Work :

No

Employment Type :

Full-time