Social Media & PR Intern

About the Marketing Department:

The Backroads Marketing team is powered by strong collaborators visionaries and creative minds who bring decades of knowledge and experience toshowcasethe fun-filled seamless adventures our guests love.Youllbe bringing your imagination strong workethicand critical eye for detail to a dedicated group of team members who are passionate about sharing the joys of active travel with both returning guests and brand-new audiences.

The department iscomprisedof several teams which include thebelow:

• Direct Mail & CRM: Engages past and prospective guests through targeted email campaigns and personalized direct mailleveragingdata to drive bookings and loyalty.

• PR & Partnership: Builds brand awareness and credibility through media outreach strategicpartnershipsand influencer collaborations to expand Backroads reach.

• Website Management: Oversees the websites contentfunctionalityand user experience to ensure seamless navigationaccurateinformationand optimized conversion.

• Brand Content Community: Responsible for the creative designcontentand social media presence for the Backroads brand.

By joining the Marketing team at Backroadsyoullbe part of a group that values buildinginnovativepeopleprocesses and fostering a positive inclusive employee experience.

About the Role:

TheSocial Media& PR Intern will play a key role in supporting the Marketing and Public Relations teams through content creationstorytellingandmediaresearch. In this roleyoullhelp craft engaging social content forInstagram Facebook and Pinterestwrite compelling copy and stay on top of trends to help shape our content strategy.

On the PR sideyoullresearch media opportunities helpmaintainpress lists draftpitchesand support the coordination of influencer and ambassador collaborations. You may also contribute to drafting press materialsmonitoringpresscoveragegathering assets for mediarequestsand pitching the media.

WhatYoullbe Doing:

• Creating fresh innovative contentprimarily forInstagramFacebookand Pinterest.
• Assemblingpublishingand scheduling social posts across platforms whilemaintaininga consistentbrandvoice.
• Staying up to date on social media and PR trends best practices and industry news-and bringing forward ideas to strengthen our content and outreach strategies.
• Supporting PR activities such as researching media opportunitiesmaintainingpresslistsandassistingwith media outreach.
• Helping source review and organize visual assets for both social content and PR needs.

WhatYoullNeed to be Successful:

• Currentlyenrolled at an accredited university or college majoring in Marketing Communications Public Relations or a related field.
• Strong knowledge of social media platforms including TikTok Instagram Facebook and Pinterest with an understanding of trends and best practices.
• Interest in and/or experience with PR media outreach or influencer collaborations
• Creative mindset with excellent written and verbal communication skills and a passion for storytelling and connecting with audiences.
• Excellent written and verbal communication skills.
• Passion for travel and the Backroads mission.

Work Environment

• On-Site Berkeley CA
• 4 days in-office 1 day work from home
• Full time40 hoursper week
• Summer internship from early May - mid August(We are NOT flexible on timeline)