Social Media Manager

Job Summary

The Social Media Manager is responsible for executing social media content across key platforms tosupport brand storytelling campaigns and business goals. This role manages content planningpublishing and performance tracking while partnering with cross-functional teams and externalcollaborators to deliver timely on-brand social content. With a strong focus on execution andoptimization the Social Media Manager helps ensure a consistent brand presence and meaningfulengagement across social channels.

Essential Functions

Description

• Global Social Content & Execution
  • Executes KEENs global social media strategy across Meta (Instagram Facebook) TikTok Pinterest and emerging platforms
  • Implements global KPIs channel playbooks and content frameworks in partnership with Brand and Marketing leadership
  • Maintains a consistent global brand voice aligned with KEENs hybrid life ethos outdoor credibility product innovation and KEENEffect commitments
  • Manages content scheduling and calendar execution to ensure consistent on-time publication across channels
• Creative Collaboration
  • Partners with Global Brand Creative and Product teams to shape social-first storytelling for global campaigns product launchescollaborations and impact initiatives
  • Coordinates with photographers agencies and production partnersto execute social-first content needs
  • Provides guidance to regional teams on social-first content formats platform-specific execution and storytelling standards
  • Supports global content moments (campaign shoot events activations etc) to ensure capture of social-first assets includingshort-form video BTS and real-time storytelling
• Reporting Insights & Global Learning
  • Complies and delivers weekly and quarterly performance summaries across platforms and regions
  • Analyzes performance audience behavior and platform trends to surface insights learning agendas and optimization opportunities
  • Socializes global insights creative best practices and platform updates across regions to elevate execution worldwide
  • Tracks and reports on ROI
• Partners & Creators
  • Supports execution of global creator and partner strategies in collaboration with PR Brand and Creative teams
  • Develops and briefs content with photographers agencies andcreators
  • Supports regions in identifying vetting and managing creators aligned with KEENs brand values product focus and communityethos
• Cross-Functional & Regional Partnership
  • Collaborates with Global Brand Marketing Creative PR E-commerce Product and KEEN Effect teams
  • Works closely with regional social and marketing teams providing tools guidance and support while respecting local nuance
  • Aligns global social strategy with broader integrated marketingefforts across paid earned and owned channels

Please note this job description is not designed to contain a comprehensive listing of activities duties or responsibilities that are required of the employee for this job. Duties responsibilities and activities may change at any time with or without cause.

Qualifications

• Bachelors Degree in Marketing Communications Digital Media Journalism or related field preferred.
• Minimum five (5) years of content creation or social media experience.

Any equivalent combination of experience and education which clearly indicates the ability to perform theessential functions of the position may substitute on a year for year basis.

Knowledge Skills and Abilities

• Passion of trail/outdoor culture including performance product athletes sustainability and community credibility
• Strong fashion and cultural literacy is a plus with awareness of seasonal trends collaborations runway moments and lifestyle storytelling
• Proven ability to translate technical and performance narratives into culturally relevant social-first content across platforms
• Highly fluent in platform-native social storytelling (Instagram TikTok Pinterest) with a strong POV on trends formats and pacing
• Skilled cultural observer with the judgment to identify meaningful trends
• Strong creative partner with the ability to collaborate cross-functionally and with creators and athletes
• Metrics-literate using performance insights to refine creative strategy while protecting brand voice and authenticity

Travel Required:Yes up to 15% of the time

Base Salary:$96500 - $102000

This range represents the low and high ends of this positions anticipated base salary range. The actual base salary will depend on numerous factors such as experience knowledge skills and location. Our base salary is just one component of our competitive total rewards strategy which includes numerous benefits and perks as well as specific health and welfare benefits.

Why Work at KEEN:Driven by a passion for life outside KEEN is a values-led independently owned brand from Portland Oregon thats on a mission to create original and versatile products improve lives and inspire outside adventure. Founded in 2003 KEEN launched a revolution in the footwear industry with the introduction of the Newport adventure sandal and has donated more than $18 million to non-profit organizations and causes around the world to promote responsible outdoor recreation including conservation efforts to protect open spaces. KEEN strives to show the world through its products and its actions that a business for good can actually be good for business. By giving back reducing impact and activating communities and individuals to protectthe places where we work and play KEEN puts its values in motion and takes action to leave the world a better place.

Fuerst Group KEEN and Chrome are equal opportunity employers. We value an inclusive and diverse community. Qualified candidates of all backgrounds are encouraged to apply and will be considered without regard to race color religion sex national origin age sexual orientation gender identity gender expression veteran status or disability.