Marketing & PR Associate (Social Media / UGC / Production Integration)

Department: INTERACTIVE FILMS

Location: Beverly Hills Office

Employment Type: Full-Time

Company Overview:

Snail Inc. is the leading independent global developer and publisher of digital entertainment. Interactive Films is a dynamic and innovative production studio under Snail Inc. dedicated to creating compelling and engaging short-form narrative content such as vertical web series FMV etc. We are committed to delivering high-quality entertainment to audiences worldwide.

Position Overview:

The Marketing & PR Coordinator supports the Production Manager in developing and executing marketing PR social media and business development strategies for the companys vertical video content and integrated game projects within the app. This role requires a strong understanding of social media ecosystems user-generated content (UGC) promotional integrations and mid-level knowledge of film production workflows. The ideal candidate is organized proactive and able to move initiatives forward independently when needed.

Key Responsibilities

Marketing PR & Business Development / Sales

• Assist in developing and executing marketing and PR campaigns for vertical content and game-integrated media.

• Coordinate press releases outreach media lists and communication with influencers partners and external agencies.

• Support brand positioning and messaging across all platforms.

• Monitor campaign performance and provide analytics reports and recommendations.

• Identify and pursue partnership opportunities with brands agencies creators and media groups that align with the companys app and content initiatives.

• Assist in pitching promotional integrations and sponsorship packages to potential partners.

• Support the Production Manager and executives in generating new revenue opportunities through content collaborations branded content and in-app promotional placements.

• Maintain relationships with partners and potential clients ensuring follow-up timely communication and tracking of outreach efforts.

Social Media & UGC

• Give directions to create manage and track social media plans and content calendars aligned with production timelines.

• Oversee UGC initiatives challenges creator collaborations and app-based engagement strategies.

• Ensure cohesive cross-platform messaging to drive awareness and user acquisition for the companys app.

• Analyze social trends audience behavior and platform updates to optimize campaign performance.

Production Integration

• Collaborate with the Production Manager to align marketing efforts with production schedules shoots and release plans.

• Manage on-set and post-production marketing elements (BTS content talent social deliverables vertical captures etc.).

• Coordinate with production teams to ensure marketing needs are accounted for in budgets schedules and production logistics.

Budgeting & Scheduling

• Assist in preparing and tracking marketing budgets vendor costs social media spend and promotional allocations.

• Review production schedules to identify marketing opportunities and deadlines.

• Support financial reporting and reconciliation related to marketing/PR activities.

Operational Responsibilities

• Maintain strong communication between Production Marketing and App/Product teams.

• Work independently when necessary to initiate outreach coordinate creators or execute social media tasks.

• Maintain organized documentation campaign assets schedules and reporting.

Qualifications

• 24 years of experience in marketing PR social media digital content production or business development.

• Strong understanding of social media platforms (TikTok Instagram YouTube etc.) and UGC ecosystems.

• Familiarity with film production processes vertical video workflows and basic production terminology.

• Experience coordinating budgets schedules and financial documentation.

• Ability to work in a fast-paced environment and manage multiple priorities.

• Excellent writing communication and organizational skills.

• Creative mindset with awareness of current trends in social media and digital entertainment.

• Proficiency with social media management tools basic analytics and standard office software.

Preferred Skills

• Experience in app-based content ecosystems or interactive/vertical media.

• Background in entertainment marketing PR talent/social creator management or business development.

• Knowledge of integrated game mechanics or gamified content experiences.

• Experience pitching brand partnerships or coordinating sponsorships is a plus.

Additional Information

As part of the Companys activities in video game development publishing and short-form video content creation certain projects discussions or creative materials may include themes visuals language or subject matter that some individuals could find mature violent sexual graphic or otherwise sensitive in nature (collectively referred to as Mature Content). Examples may include but are not limited to depictions or descriptions of combat violence adult themes or relationships suggestive or satirical humor or strong language. Employees are expected to engage with such material in a professional and creative context as part of their job duties.