CRM Executive Sports Interaction

Reporting to the CRM Manager the CRM Executive will play a crucial role in executing the communication and promotions plan for Sports Interaction. The primary focus of this role is to drive customer engagement retention and reactivation through the creation segmentation and execution of targeted campaigns as well as reporting on our main KPIs.

Specialist Skills and Experience:

Execute Communication and Promotion Strategies: Implement the CRM marketing plan to effectively engage and retain our audience.

Create Campaigns Using Tools and Software: Utilize various tools and software to develop and deploy marketing campaigns.

Leverage Communication Tools for Targeted Campaigns: Execute targeted campaigns and promotions via email SMS push notifications etc.

Adhere to Communication Guidelines: Ensure all communications follow established guidelines and best practices across various email SMS push notifications etc.

Monitor and Continuously Improve Campaign Performance: Focus on tracking campaign and promotion performance and work with the CRM Intelligence Team to analyze data and gain insights for continuous improvement.

Regular Reporting: Provide regular updates on campaign performance and other assigned initiatives.

Collaborate with Creative Department: Work with the creative department to develop compelling campaigns and promotions.

#LI-Hybrid

Qualifications :

• In-depth knowledge of sports and sports betting 

• Proficiency in CRM including segmentation best practices and analysis 

• Experience creating and managing promotions and communication campaigns tailored to player preferences and behaviors 

• Expertise in campaign performance monitoring reporting and optimization based on insights 

• Strong focus on enhancing customer experience and relationships 

• Attention to detail to ensure defect-free execution and compliance with industry standards 

• Experience with A/B testing methodologies to optimize campaigns and customer interactions 

• Excellent organizational and project management abilities 

• Strong communication skills both verbal and written 

• Proficiency in advanced English; proficiency in Canadian French is an asset 

• Optimove platform experience is an asset  

Additional Information :

At Entain we do whats right. Its one of our core values and thats why were taking the lead when it comes to creating a diverse equitable and inclusive future - for our people and the wider global sports betting and gaming sector. However you identify our ambition is to ensure our people across the globe feel valued respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate ensuring ethical and compliant hiring practices globally.

Remote Work :

No

Employment Type :

Full-time