Senior Website Optimisation Manager

The Senior Website Optimisation Manager serves as the marketing lead for our website experimentation and personalisation strategies. As a senior leader within the B2C marketing team you are responsible for designing testing and scaling acquisition journeys that convert visitors into high-quality leads and patients working in close collaboration with our product team.

You drive measurable improvements in conversion rates cost efficiency and engagement by combining creativity with data-led decision making. Working closely with paid media product technology and data. You own the marketing roadmap for experimentation support the rollout of personalisation strategies and ensure our website consistently delivers best-in-class patient experiences for new users.

Key Responsibilities

• Develop & Manage Marketing Segmentation Playbook: Build and evolve acquisition audience segments that combine behavioural demographic and predictive data enabling precise targeting and meaningful measurement across all digital channels.
• Scale Personalisation Across Channels: Deliver personalised experiences across web SEM Meta and other paid media delivering real time 1:1 journeys to improve user engagement.
• Optimise the Marketing Funnel: Map and refine user flows from ad click through to landing page reducing friction and ensuring each interaction builds trust and credibility.
• Collaborate on CRO Strategy & Execution for Marketing: Influence the conversion optimisation roadmap across paid media channels and the website (in collaboration with product) identifying and executing A/B and multivariate tests to drive measurable improvements in conversion rates.
• Champion Data-Driven Decision Making: Translate analytics and experimentation results into actionable insights sharing learnings widely to inform creative development campaign optimisation and product enhancements.
• Influence Martech & Experience Stack: Partner with product data and engineering teams to influence and enhance the Martech stack (CRO platforms CDP personalisation engines) to enable testing velocity scalability and compliance in a cookieless world.
• Drive Cross-Functional Collaboration: Work closely with paid media CRM product creative and data teams to integrate CRO and personalisation insights into full funnel campaigns.
• Track & Report on Impact: Establish clear KPIs (conversion rates CLTV retention uplift experimentation velocity) and regularly communicate progress and results to senior leadership.

Qualifications :

• 8 years in experimentation segmentation personalisation and digital experience roles within direct-to-consumer businesses with a strong track record of delivering measurable commercial impact.
• Demonstrated success in driving growth for fast-paced high-scale businesses with the ability to prioritise effectively and execute autonomously.
• Deep expertise in leading experimentation programs building segmentation frameworks engagement playbooks and implementing personalisation strategies across digital channels.
• Hands-on experience with VWO (web testing platform) and Insider (personalisation & journey orchestration tool) leveraging their capabilities to optimise customer journeys.
• Have advanced Excel skills (pivot tables modelling forecasting). Hands-on experience with Looker and GA4 for performance analysis and reporting (SQL is a plus).
• Results-oriented approach with strong commercial acumen linking experimentation and personalisation directly to acquisition CAC payback and CLTV. Comfortable owning all forecasting and modelling for key initiatives. 
• Skilled at collaborating with marketing product engineering and data teams to deliver integrated high-impact campaigns and journeys.
• Comfortable navigating ambiguity working with minimal oversight and thriving in environments where priorities shift quickly.

Additional Information :

Youll be joining a high-performing fast-paced team where your work drives meaningful impact in a leading tech company at the intersection of healthcare. We take pride in our driven and results-focused culture where ambitious individuals can push the boundaries of innovation and contribute to better outcomes for Australians.

Other benefits include:

• Gaining access to SAGED courses and more through the Greenhouse learning platform fostering continuous growth and development.
• Enjoying discounts with over 450 retailers through our Reward and Recognition platform.
• The freedom of a full-time work-from-home role.
• Access to co-working spaces in Sydney Melbourne Brisbane and select regional cities.
• Mental health support through our wellbeing platform Unmind.
• A private health insurance discount through Medibank.
• Up to 8 weeks of paid parental leave.
• Swag kits to celebrate key milestones in your journey with us.
• Enhance your home office with our work from home equipment allowance benefit.
• Being part of one of the fastest-growing industries in Australia improving the lives of hundreds of thousands of patients.

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.

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#LI-REMOTE

We are committed to facilitating a barrier-free recruitment process and work environment. If you require any accommodations we welcome you to let us know so we can work with you to participate fully in our recruitment experience.

Remote Work :

Yes

Employment Type :

Full-time