Customer Marketing Manager (Hybrid Austin, TX)

Customer Marketing Manager

Location: Austin TX (Hybrid)

About Us

Togetherwork is a $250M recurring revenue SaaS business with over 33 software applications serving 12 vertical markets. We exist to help communities organizations and businesses thrive by delivering software solutions tailored to their unique needs.

With our new headquarters on South Congress in Austin TX we are entering an exciting phase of growth. We work hard and play hard. We love our customers we innovate with purpose and we wont stop until weve delighted every client across the diverse ecosystem we serve.

About The Role

Were looking for a Customer Marketing Professional to join our marketing team and play a critical role in building deeper relationships with our existing customers. This person will focus on developing and executing engaging campaigns that nurture customer loyalty drive product adoption and uncover growth opportunities within our customer base. The ideal candidate will be highly customer-centric data-driven and creative in finding ways to strengthen retention and expand customer value. A knowledge of embedded financial services offerings is preferred as this will help create targeted relevant messaging for our customer segments.

What Youll Do

• Design launch and optimize customer-focused marketing campaigns that drive adoption retention engagement and upsell opportunities.
• Partner with customer success product and sales teams to understand customer needs and deliver timely relevant content across email in-app webinars and community platforms.
• Develop customer journeys and nurture programs that increase adoption of features encourage renewals and support account growth.
• Create and manage customer communication plans around product updates training and new features to drive awareness and usage.
• Segment and analyze customer data to identify patterns risks and opportunities for deeper engagement.
• Support the creation of customer advocacy initiatives including case studies testimonials and referral programs.
• Measure campaign performance retention rates and customer growth metrics and present actionable insights to leadership.
• Stay current with best practices in customer lifecycle marketing embedded financial systems and SaaS retention strategies.
• Apply Agentic Marketing tools to streamline production personalize campaigns and improve speed-to-valuesafely and measurably.

What Youll Bring

• Bachelors degree in Marketing Business Communications or related field (or equivalent experience).
• 3 years of experience in customer marketing lifecycle marketing or demand generation within a SaaS or technology company.
• Strong understanding of customer engagement and retention strategies across multiple channels.
• Familiarity with embedded financial systems or adjacent industries is strongly preferred.
• Proficiency in marketing automation tools (e.g. HubSpot Marketo Salesforce Marketing Cloud) and CRM systems.
• Excellent copywriting and storytelling skills with the ability to tailor messaging to different customer personas.
• Analytical mindset with experience tracking and reporting on campaign performance churn and growth metrics.
• Collaborative team player with the ability to work across departments and influence without direct authority.

The Company offers a comprehensive employee benefits program including:

Medical dental and vision insurance options
100% Employer paid short/long term disability
Basic Life
401(k) option with 100% company match up to 4%
Flexible paid personal/vacation time built on mutual trust and accountability
10 sick days annually
10 company paid holidays
6 weeks paid parental leave
Pet Insurance
Medical Travel Benefits
Infertility Benefits
Teladoc
Employee Assistance Program
Wellness Benefits & Engagement Platform

Inclusion and Diversity:Togetherwork is an Equal Employment Opportunity Employer. We are a company where diverse backgrounds experiences and viewpoints are valued. Togetherwork does not make hiring or employment decisions on the basis of race color religion gender gender identity sex sexual orientation disability veteran status age ethnic or national origin or any other basis protected by all local state or federal laws.

Why Youll Love Working Here

At Togetherwork youll help shape the backbone of a business serving millions of users across dozens of industries. Youll have the opportunity to:

• Build a new platform organization from scratch and define its culture systems and operating model.

• Lead innovation in AI payments and data enablement across a diverse SaaS portfolio.

• Partner with a highly engaged executive team and influence the long-term technology vision.

• Drive measurable business impact through platform modernization scalability and shared service adoption.

• Be part of a collaborative fast-paced culture that values transparency accountability and purpose-driven leadership.