Marketing Director

Hanoi - Vietnam

Monthly Salary: Not Disclosed

Experience Required: 5-7years

Posted on: 05-11-2025

Vacancies: 1 Vacancy

Job Summary

ACG3198JOB

Our client is a leading FMCG corporation in Vietnam seeking experienced professionals to join their firm.

Job descriptions:

I. Strategic Leadership & Planning

Lead the Marketing Block: Directly supervise and manage all specialized Marketing departments: Category Marketing Managers Brand & Digital Managers Trade Marketing Managers and Product Marketing Managers.
Formulate Strategy: Develop and lead the execution of National Marketing Strategies aligned with the Groups core business principles and overall strategic direction.
Budget & P&L Ownership: Take charge of Marketing Budget Management and demonstrate a strong P&L mindset when planning and executing large-scale campaigns.
Market Intelligence: Collect and synthesize market consumer and competitor information to define strategic market positioning and propose new business initiatives (e.g. new product launches brand extension strategies).
Organizational Development: Build maintain and develop a comprehensive Marketing Reporting System and establish unified processes regulations and templates for the entire Marketing Block.

II. Core Function Management

Brand & Communication: Develop and oversee the Brand Strategy ensuring consistent and compelling brand representation across all communication channels to build national recognition and expand into international markets.
Product Development & Commercialization: Guide R&D and Product Marketing teams in the continuous development of new products from concept (R&D Concept) through product launch strategy to market readiness.
Trade Marketing & Sales Support: Collaborate closely with the Sales Department to design and execute effective Trade Marketing programs and sales support materials.
Digital & Data-Driven Execution: Direct creative campaigns ensuring they are strategically aligned and executed efficiently (efficiency tracking for campaigns).
Reporting & Analysis: Provide regular Marketing Performance Reports (KPIs) to the Board of Directors and the Groups Executive Committee ensuring accountability and transparency.

Requirements

Education: University degree or higher.
Experience: At least 03 years of experience in a similar position (Director/Executive level) with proven experience in managing large-scale Marketing budgets in the FMCG/Consumer Goods sector.
Core Knowledge: Deep understanding of the consumer goods market competitors and customer insights.

Strong knowledge base in Marketing Digital Marketing Data-Driven Marketing Branding and P&L mindset.
Experience in National Brand Building and International Market Expansion.

Leadership & Management: Demonstrated ability to manage coach train and develop staff build professional teams and manage time effectively.
Personal Attributes: Highly adaptable proactive results-oriented professional loyal high sense of responsibility and stress-resilient.

Contact: Giang Tran

Due to the immense number of applications only shortlisted candidates will be contacted.

ACG3198JOBOur client is a leading FMCG corporation in Vietnam seeking experienced professionals to join their firm.Job descriptions: I. Strategic Leadership & PlanningLead the Marketing Block: Directly supervise and manage all specialized Marketing departments: Category Marketing Managers Brand & Di...