Demand Generation Manager, Enterprise EMEA
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Job Summary
Who we are
About Stripe
Stripe is a financial infrastructure platform for businesses. Millions of companiesfrom the worlds largest enterprises to the most ambitious startupsuse Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyones reach while doing the most important work of your career.
About the Team
EMEA Demand Generation is a team of marketers and channel specialists that drives strategies to engage prospects and customers generating demand for our prioritized solutions in EMEA. We partner closely with Product Marketing Global Campaigns Sales Development and Sales to bring full-funnel campaigns to life and optimize performance and business impact.
Were seeking a results-driven account based marketer to drive our enterprise business in our core markets. This individual will create a vision for winning companies with over $1B in revenue in EMEA and collaborate with stakeholders to build it. They will be a leader who will help Stripe mature its marketing approach to key accounts and evolve our current go-to-market strategy.
What Youll Do
This business-critical role at Stripe will have a significant impact across our GTM organization and leadership visibility. From striving to better understand our customers to assessing the health of our business you will help define and lead Stripes enterprise strategy across traditional and digitally-native businesses. Additionally you will realize this strategy by driving marketing activations building creative new programs and working with sales to ensure full-funnel alignment.
Responsibilities
- Develop a multi-channel regional demand generation strategy and plan to grow pipeline for enterprise companies across EMEA in collaboration with global marketers and regional experts.
- Work with global and regional performance media experts to acquire and re-engage customers through a broad mix of paid media tactics.
- Execute regional campaigns in conjunction with audience PMMs and global campaign leads to acquire and nurture leads at scale through digital content paid placement digital events targeted nurture programs etc.
- Design implement and manage end-to-end account-based marketing (ABM) programs focused on engaging and converting high-value named accounts.
- Build a cross-GTM coalition including Field Marketing Regional Sales Sales Development and Sales Operations to jointly navigate the marketplace and grow pipeline.
- Own key business and revenue metrics for enterprise across the sales funnel while investigating business health issues such as conversion and lead quality.
- Partner cross-functionally to define regional requirements as Stripe refines our marketing capabilities MarTech stack and lead management.
- Identify innovative new ways to reach and engage our users.
- Be a thought leader representing EMEA as we grow across our campaigns and broader go-to-market at Stripe.
- Continually optimize for efficiency scale for growth and prioritize for focus.
Who You Are
Were looking for someone who meets the minimum requirements for the role. If you meet these requirements we encourage you to apply. The preferred qualifications are a bonus not a requirement.
Minimum Requirements
- 5 years of relevant experience running enterprise marketing campaigns industry-specific campaigns are a plus.
- Deep understanding of paid media tactics digital marketing strategies marketing automation email marketing tactics and lead management.
- Experience working closely with Sales teams including joint planning and execution driving disciplined lead follow-up and earning trust as a strategic business partner.
- Superb organization and project management skills with the capacity to manage multiple complex projects simultaneously.
- Excellent analytical skills and the ability to craft actionable insights from complex data.
- Proven track record of building and executing programs with a wide range of cross-functional stakeholders.
- Strong stakeholder management skills working across various job functions time zones and cultural differences to achieve marketing goals.
Preferred Qualifications:
- Experience with and/or certification in account-based marketing.
- B2B marketing experience owning a regional demand generation strategy across multiple countries languages customer segments industries and products.
- Experience in the payments financial technology or adjacent industries or marketing FinTech solutions or to FinTech companies.
- Experience working in a highly dynamic high-growth and fast-paced environment.
Required Experience:
Manager
Key Skills
- SAAS
- Customer Service
- Cloud
- Healthcare
- Account Management
- CRM
- Salesforce
- Infrastructure
- Client Relationships
- New Customers
- Territory
- Trade shows
- Sales Goals
- Sales Process
- Analytics
About Company
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Stripe is a suite of APIs powering online payment processing and commerce solutions for internet businesses of all sizes. Accept payments and scale faster with AI.
