eCommerce & Digital Merchandising Manager

Our client The Jilly Box is a purpose-led B Corp certified quarterly lifestyle subscription box and ecommerce platform. Their goal is to bring joy and light into every home while lifting up Canadian women-led and equity-deserving brands. From curated products and storytelling to philanthropy and sustainability efforts The Jilly Box and the Jillian Harris team operate with heart intention and an entrepreneurial spirit.

As the brand continues to grow its community and expand its digital and retail footprint theyre seeking a strategic and results-oriented eCommerce & Digital Merchandising Manager to lead digital strategy execution optimize online performance and create a best-in-class shopping experience that drives growth and engagement.

As the eCommerce & Digital Merchandising Manager youll own the strategy execution of eCommerce and digital marketing with a strong focus on merchandising campaign planning customer experience and performance optimization. Youll collaborate cross-functionally with Procurement Merchandising Creative Marketing Systems and Operations teams to ensure a seamless and engaging customer journey that drives traffic conversion and revenue.

This is a hands-on strategic role for someone who thrives in a fast-paced collaborative environment and loves turning insights into impactful digital experiences.

Key Responsibilities:

eCommerce Strategy & Merchandising

• Build and manage the annual eCommerce marketing calendar in collaboration with Marketing aligned to product launches promotions and key business priorities;
  
• Define digital merchandising and bundle strategies with Procurement and Merchandising including pricing margin product mix and timing;
  
• Partner with Creative on photography direction and product content (imagery copy specifications) to elevate the shopping experience;
  
• Oversee weekly merchandising updates content refreshes and product launches to maximize conversion average order value and revenue.
  

Website & Optimization

• Collaborate with Systems & Operations on the digital roadmap including returns reviews add-on strategies affiliate programs and more;
  
• Monitor site performance and optimize navigation layout and content hierarchy for an intuitive conversion-driven customer journey;
  
• Leverage analytics customer feedback and reviews to continuously improve the eCommerce experience.
  

Campaign & Go-to-Market Execution

• Plan and execute seasonal refreshes product launches and promotions across website email paid media and social channels in collaboration with Marketing;
  
• Develop and execute conversion-focused digital campaigns that align with brand storytelling and business objectives.
  

Digital Marketing Channels: Email Paid Media & Social

• Lead the Email Marketing strategy to drive traffic engagement and conversion;
  
• Build and manage Paid Media strategy across Meta Google and other digital channels overseeing creative briefs targeting pacing and performance tracking;
  
• Monitor campaign budgets and ROI providing actionable insights and recommendations;
  
• Support organic social content strategy and execution as needed.
  

Analytics Forecasting & Reporting

• Use Shopify Analytics GA4 and internal dashboards to analyze performance and guide decisions;
  
• Partner with Finance & Merchandising to forecast demand and align with Operations on inventory and fulfillment;
  
• Deliver weekly monthly and quarterly reports on sales campaign performance and customer trends.
  

Cross-Functional Collaboration

• Act as a key connector between Procurement Merchandising Marketing Creative and Operations teams to ensure alignment and efficient execution;
  
• Develop tools briefs and processes to improve communication and project flow.
  

Market Awareness & Innovation

• Stay current on industry trends competitive activity and best practices in digital commerce and merchandising;
  
• Share insights to inform product selection marketing campaigns and customer experience enhancements.
  

Requirements

• 5 years of experience in eCommerce digital marketing or merchandising ideally within retail or lifestyle brands;
  
• Proven track record driving online sales and performance through merchandising campaigns and optimization;
  
• Hands-on experience with Shopify (or similar platform) GA4 and digital ad platforms (Meta Google);
  
• Strong analytical skills and ability to translate insights into action;
  
• Excellent organizational communication and cross-functional collaboration skills;
  
• A creative entrepreneurial mindset aligned with The Jilly Boxs mission and values.
  

The successful candidate can be based in either Vancouver or the Okanagan. This hybrid role may require travel to Kelowna. This exciting opportunity offers a competitive salary ranging from $75000 to $85000 per year depending on experience. After a 3-month probationary period you will be eligible for a comprehensive benefits package that includes four weeks of vacation health and dental coverage team gifting perks and access to a robust mental health support program. If youre a passionate storyteller who thrives in a fast-paced values-driven environment and wants to make an impact with a beloved Canadian brand wed love to hear from you!

The recruitment process:

• Video interview with Grace MacCoubrey;
  
• Interview with Julie Horvath (VP of Operations) and Estelle Du Plessis (Merchandising Manager);
  
• Interview with Julia Freeman (CEO). Case study presentation required at this stage;
  
• Reference and security checks;
  
• Offer of employment.
  

The Jillian Harris Group of Companies is an equal opportunity employer. They are committed to equal employment opportunities regardless of race colour ancestry religion sex age disability marital status national origin or gender identity. They celebrate an inclusive work environment and welcome members of all backgrounds and perspectives to apply. They are committed to building a transparent environment where everyone feels heard welcomed and included. They believe Diversity Inclusion & Belonging are fundamental in their vision to create a better and more inclusive future and strongly encourage applications from members of groups with historical and/or current barriers to equity. They are committed to an inclusive barrier-free recruitment process providing accommodations to meet your needs. For any accessibility related requests requests can be made to . Accommodations can be provided in all parts of the hiring process.