Acquisition Strategy and Planning Senior Director, Flywheel New Ventures

THE POSITION
Our roster has an opening with your name on it

FanDuel is looking for a dynamic Acquisition Strategy and Planning Senior Director to lead acquisition investment and customer activation strategy across our portfolio of Flywheel & New Ventures (FNV) products. As FanDuel launches and scales new ventures in sports entertainment this is a unique opportunity to be on the ground defining customer acquisition strategies in new white spaces while leveraging the scale and capabilities of the worlds largest gaming company.

This role will work closely with marketing and commercial teams to develop multi-channel marketing campaigns that maximize the impact of brand moments for customer acquisition. You will lead customer marketing teams across the FNV suite of products including Picks Racing FanDuel TV Daily Fantasy as well as exciting new products slated to launch in the coming months.

The successful candidate for this role will be relentlessly curious and creative making data-driven decisions to guide long-term customer acquisition strategy and investment planning. This is a unique opportunity to lead acquisition marketing for Americas #1 sportsbook brand as we expand our portfolio into new sports and gaming ventures.

In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Own customer acquisition strategy for all New Venture product launches including being accountable for investment allocation and planning across media offers and generosity
• Create and own acquisition budget developing new customer generosity propositions and overseeing media mix and execution
• Lead a team of customer marketers with a focus on efficiently reaching and acquiring new customers across FNV products
• Lead media mix modelling and develop innovative roadmaps for short-term & long-term optimizations to maximize acquisition offer ROI
• Develop strong relationships with cross functional teams driving effective collaboration across marketing analytics commercial and product
• Work with product and content teams to continually improve the end-to-end new customer experience from awareness to conversion
• Develop and maintain competitive insights to inform strategy and ensure we are delivering best-in-class propositions and acquisition offers
• Assess impact of marketing efforts on full customer lifecycle and lifetime value across both flywheel and other FanDuel products
• Develop and continue to improve acquisition team structure operations and tooling to optimize for efficiency and ROI
• Provide senior management with post-initiative ROI analysis paired with consumer insights to make recommendations to increase acquisition and drive a premium brand experience

THE STATS
What were looking for in our next teammate

• 10 years of experience in digital/growth marketing with a focus on consumer acquisition
• 6 years of managerial experience preferred
• Bachelors degree in marketing Business or Analytical field (or other relevant discipline) preferred
• Strong communication skills and experience influencing senior leadership teams
• Proven growth mindset: Product led data driven and highly creative
• Metrics driven and continuously seeking improvement of marketing efforts to increase quality and productivity with a track record of delivering business outcomes
• Strong analytical rigor to your decision making paired with clear customer focus
• Ability and eagerness to effectively balance the big-picture strategic work with execution
• Proficient in a range of tools across the marketing stack: Amplitude Adjust GA Chartio preferred
• Interest in the broader gambling industry preferred

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.

In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.

The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.

FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.

The applicable salary range for this position is $171000 - $213000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid

Required Experience:

Exec