About Us
At Finance of America we help homeowners unlock the joy that comes from realizing the full potential of their retirement. Many people have significant wealth tied up in their homes and want to use it meaningfully in their next chapter. Our uniquerange of reverse mortgages allow homeowners 55 to access that wealth while maintaining control over their home and financial future. With options tailored to their unique goals we provide the financial flexibility they need to move forward with confidence.
Finance of America is guided by five values: We are customer obsessed they are why we exist. We raise the bar. We take extreme ownership. We practice genuine collaboration. And we unleash our excellence. Together we are actualizing our vision to be the most beloved brand for homeowners in their next chapter.
To learn more about us visit
Purpose of Role
Responsible for leading the strategy development and optimization of reverse mortgage and other home equity products across digital channels. Transforms the customer experience through technology data and design and drives innovation in financial services by delivering intuitive secure and high-performing digital solutions.
Key Responsibilities and Expectations
- Defines and executes product strategies that leverage digital platforms (web mobile APIs) to deliver seamless financial experiences.
- Owns the roadmap for the digital experience and works closely with Marketing to define problems to be solved.
- Works closely with Marketing and Design to use customer insights behavioral data and UX best practices to continuously improve product usability engagement and satisfaction.
- Partners with engineering and design teams to build scalable resilient and user-friendly financial solutions and facilitate grooming and planning with engineering teams.
- Leads cross-functional teams in Agile environments to deliver iterative improvements and rapid innovation.
- Develops clear user stories with clearly defined acceptance criteria.
- Ensures consistent product performance and experience across all digital touchpoints including mobile apps websites and third-party platforms.
- Analyzes product usage conversion funnels and customer feedback to inform roadmap priorities and feature enhancements.
- Collaborates with legal compliance and risk teams to ensure digital products meet regulatory standards and security requirements.
- Works closely with Marketing Team members to develop solutions focused on improving digital reach and conversion.
- Performs other duties as assigned.
Reports To
Qualifications - Experience/Skills/Competencies
- Minimum 5 years of product owner product management or related experience.
- Experience with digital products in financial services or fintech.
- Strong understanding of UX/UI principles customer journey mapping and digital analytics.
- Experience with tools such as Google Analytics Figma Jira Confluence and CMS platforms.
- End-to-end project management expertise and knowledge of Microsoft Project or similar project management software tools.
- Experience managing initiatives with corporate-wide processes or large-scale impact.
- Demonstrated ability to influence and negotiate with individuals outside of span of control.
- Ability to take initiative work autonomously and drive projects forward to completion.
- Agile proficiency.
- Experience with web development A/B testing and customer segmentation.
- Knowledge of mobile-first design and responsive web development.
- Ability to translate complex financial concepts into intuitive digital experiences.
- Strong problem solving skills.
- Ability to work in matrixed organization and impact change.
Qualifications - Education - Required
Qualifications - Education - Field(s)/Profession(s)
- Marketing Business Administration Information Technology or related field.
- Qualifications - Education - Preferred
Compensation
The base salary range for this position is ($109600 - $182600) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidates work location skills education and addition to those factors we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health dental vision life insurance paid time-off benefits flexible spending account 401(k) with employer match and ESPP.
Additional Information
The application deadline for the job opportunity is 12/22/2025.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified.
Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color sex (including pregnancy) sexual orientation religion creed age national origin physical or mental disability gender identity and/or expression marital status veteran status or other characteristics protected by law.
Required Experience:
IC
About UsAt Finance of America we help homeowners unlock the joy that comes from realizing the full potential of their retirement. Many people have significant wealth tied up in their homes and want to use it meaningfully in their next chapter. Our uniquerange of reverse mortgages allow homeowners 55...
About Us
At Finance of America we help homeowners unlock the joy that comes from realizing the full potential of their retirement. Many people have significant wealth tied up in their homes and want to use it meaningfully in their next chapter. Our uniquerange of reverse mortgages allow homeowners 55 to access that wealth while maintaining control over their home and financial future. With options tailored to their unique goals we provide the financial flexibility they need to move forward with confidence.
Finance of America is guided by five values: We are customer obsessed they are why we exist. We raise the bar. We take extreme ownership. We practice genuine collaboration. And we unleash our excellence. Together we are actualizing our vision to be the most beloved brand for homeowners in their next chapter.
To learn more about us visit
Purpose of Role
Responsible for leading the strategy development and optimization of reverse mortgage and other home equity products across digital channels. Transforms the customer experience through technology data and design and drives innovation in financial services by delivering intuitive secure and high-performing digital solutions.
Key Responsibilities and Expectations
- Defines and executes product strategies that leverage digital platforms (web mobile APIs) to deliver seamless financial experiences.
- Owns the roadmap for the digital experience and works closely with Marketing to define problems to be solved.
- Works closely with Marketing and Design to use customer insights behavioral data and UX best practices to continuously improve product usability engagement and satisfaction.
- Partners with engineering and design teams to build scalable resilient and user-friendly financial solutions and facilitate grooming and planning with engineering teams.
- Leads cross-functional teams in Agile environments to deliver iterative improvements and rapid innovation.
- Develops clear user stories with clearly defined acceptance criteria.
- Ensures consistent product performance and experience across all digital touchpoints including mobile apps websites and third-party platforms.
- Analyzes product usage conversion funnels and customer feedback to inform roadmap priorities and feature enhancements.
- Collaborates with legal compliance and risk teams to ensure digital products meet regulatory standards and security requirements.
- Works closely with Marketing Team members to develop solutions focused on improving digital reach and conversion.
- Performs other duties as assigned.
Reports To
Qualifications - Experience/Skills/Competencies
- Minimum 5 years of product owner product management or related experience.
- Experience with digital products in financial services or fintech.
- Strong understanding of UX/UI principles customer journey mapping and digital analytics.
- Experience with tools such as Google Analytics Figma Jira Confluence and CMS platforms.
- End-to-end project management expertise and knowledge of Microsoft Project or similar project management software tools.
- Experience managing initiatives with corporate-wide processes or large-scale impact.
- Demonstrated ability to influence and negotiate with individuals outside of span of control.
- Ability to take initiative work autonomously and drive projects forward to completion.
- Agile proficiency.
- Experience with web development A/B testing and customer segmentation.
- Knowledge of mobile-first design and responsive web development.
- Ability to translate complex financial concepts into intuitive digital experiences.
- Strong problem solving skills.
- Ability to work in matrixed organization and impact change.
Qualifications - Education - Required
Qualifications - Education - Field(s)/Profession(s)
- Marketing Business Administration Information Technology or related field.
- Qualifications - Education - Preferred
Compensation
The base salary range for this position is ($109600 - $182600) inclusive of all geographical differences in the labor market. The base salary for the position will be determined based on factors such as the candidates work location skills education and addition to those factors we believe in the importance of pay equity and consider the internal equity of our current team members in determining any final offer. We offer a competitive benefits package including health dental vision life insurance paid time-off benefits flexible spending account 401(k) with employer match and ESPP.
Additional Information
The application deadline for the job opportunity is 12/22/2025.
The above statements are intended to describe the general nature and level of work being performed by people assigned to this classification. They are not to be construed as an exhaustive list of all responsibilities duties and skills required of personnel so classified.
Finance of America is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color sex (including pregnancy) sexual orientation religion creed age national origin physical or mental disability gender identity and/or expression marital status veteran status or other characteristics protected by law.
Required Experience:
IC
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