Marketing & Digital Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Reporting to the Director of Sales & Marketing the Marketing & Digital Manager will be responsible for developing and implementing strategic marketing and digital initiatives to drive brand awareness enhance guest engagement and achieve revenue goals. This role requires a blend of creativity analytical thinking and digital expertise to effectively promote Sofitel Istanbul Taksim across various platforms.
Qualifications :
- Must have Hotel Marketing experience
- Bachelors degree in Marketing Business Communications or a related field.
- Minimum of 5 years of experience in marketing with a focus on digital marketing.
- Proven track record of developing and implementing successful marketing strategies.
- Strong understanding of digital marketing channels tools and best practices.
- Excellent written and verbal communication skills in Turkish and English.
- Proficiency in using marketing software and analytics tools (e.g. Google Analytics HubSpot Hootsuite).
- Creative thinker with strong analytical and problem-solving skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience in the hospitality industry is preferred but not required.
Additional Information :
- Build Marketing & Digital yearly plan and budget covering all marketing channels digital levers and brand momentum
- Plan and execute all digital marketing activities including but not limited to SEO SEA email marketing social media display metasearch OTA advertising
- Create and manage engaging content for digital platforms to drive traffic and increase online visibility.
- Monitor and analyze market trends competitor activities and guest feedback to identify opportunities for improvement and innovation.
- Collaborate with the sales and events teams to create targeted campaigns that attract and retain guests.
- Manage relationships with external vendors and agencies to ensure the delivery of high-quality marketing materials and services.
- Track and report on the performance of marketing campaigns providing insights and recommendations for optimization.
- Ensure brand consistency and adherence to corporate guidelines across all marketing channels.
- Stay updated with the latest industry trends and technologies to keep the hotels marketing strategies current and effective.
Remote Work :
No
Employment Type :
Full-time
Reporting to the Director of Sales & Marketing the Marketing & Digital Manager will be responsible for developing and implementing strategic marketing and digital initiatives to drive brand awareness enhance guest engagement and achieve revenue goals. This role requires a blend of creativity analytical thinking and digital expertise to effectively promote Sofitel Istanbul Taksim across various platforms.
Qualifications :
- Must have Hotel Marketing experience
- Bachelors degree in Marketing Business Communications or a related field.
- Minimum of 5 years of experience in marketing with a focus on digital marketing.
- Proven track record of developing and implementing successful marketing strategies.
- Strong understanding of digital marketing channels tools and best practices.
- Excellent written and verbal communication skills in Turkish and English.
- Proficiency in using marketing software and analytics tools (e.g. Google Analytics HubSpot Hootsuite).
- Creative thinker with strong analytical and problem-solving skills.
- Ability to work independently and as part of a team in a fast-paced environment.
- Experience in the hospitality industry is preferred but not required.
Additional Information :
- Build Marketing & Digital yearly plan and budget covering all marketing channels digital levers and brand momentum
- Plan and execute all digital marketing activities including but not limited to SEO SEA email marketing social media display metasearch OTA advertising
- Create and manage engaging content for digital platforms to drive traffic and increase online visibility.
- Monitor and analyze market trends competitor activities and guest feedback to identify opportunities for improvement and innovation.
- Collaborate with the sales and events teams to create targeted campaigns that attract and retain guests.
- Manage relationships with external vendors and agencies to ensure the delivery of high-quality marketing materials and services.
- Track and report on the performance of marketing campaigns providing insights and recommendations for optimization.
- Ensure brand consistency and adherence to corporate guidelines across all marketing channels.
- Stay updated with the latest industry trends and technologies to keep the hotels marketing strategies current and effective.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Civil
- Anti Money Laundering
- Intelligence
- Hospitality
- Administrative Services
About Company
As a pioneer in the art of responsible hospitality, the Accor Group gathers more than 45 brands, 5,600 hotels, 10,000 restaurants, and lifestyle destinations in 110 countries. While each brand has its own personality, where you will be able to truly find yourself, they all share a com ... View more
