Retail Marketing Manager

We are the movers of the world and the makers of the future. We get up every day roll up our sleeves and build a better world -- together. At Ford were all a part of something bigger than ourselves. Are you ready to change the way the world moves

Our Marketing Sales & Service organization advances the Ford reputation as a visionary vehicle and mobility services company and helps deliver a trusted customer experience. Use your marketing sales and service expertise to turn data-driven insights into innovative solutions that enhance sales and customer loyalty. Join us and be the eyes ears and voice of Ford.

In this position...

Based in Dearborn and in coordination with the Director Retail Marketing the individual will be a critical interface role with the Ford Pro Marketing Team and support development of the Variable Marketing strategy and tactical execution plans for Ford Pro in US Marketing & Sales and specifically for our Southeast Market Area.

What youll do...

• Shared collaborative responsibility for M&Ss national incentive strategy. Works with the coordinated M&S Team (GSO and field) to develop quarterly go-to-market strategy including retail/lease incentives and payments vehicle line showroom relationship conquest/owner retention initiatives lease termination management and new vehicle launch incentives to drive attainment of Market Area/National sales and share targets. Position supports the deployment of $10B in national variable marketing and $400M in regional menu pick spending while maintaining a simplified C&I go-to-market tactics
• Key Objectives tied to achievement of the following targets: National retail sales targets market share objectives net revenue net pricing per unit VM % of net revenue leasing objectives Ford Credit market sharenew product launch success and vehicle line contribution margins.
• Develop and implement new tools to monitor competitive VM spends speed-to-market and lease/retail payment comparisons to Ford facing vehicle line. Focused on developing targeted go-to-market strategies to drive sales share and conquest opportunities as well as the ability to drive profitable demand through ongoing and relentless VM efficiencies Inventory Reframing collaboration regionality support and Yield Management Test and Learns.
• Participate in the transformation of our VM approach to business from how we deliver more targeted offers to reimagining the approach to Sales Events.
• Strengthen our winning team and One Team culture through routine team checkpoints promote Work Life balance team member in spotlight sessions and celebrating our wins.

Youll have...

Minimum

• Bachelors Degree or equivalent

• Extensive US Marketing & Sales field experience including dealer sales merchandising and promotional planning dealer relations dealer vehicle wholesale and Ford Credit interaction.

Even better you may have...

Preferred

• Although job is viewed as a developmental position for outbound Regional Managers will also consider current Regional Managers needing GSO/C&I experience. Will also consider candidates in need of a developmental position who are on the path towards General Management in Marketing.
• Prior General Office and specifically Retail Marketing/C&I experience as a LL6/LL5 is preferred and ideal background.
• Experience as Sales Zone Manager Sales Operations Manager and/or Marketing Manager are preferred job experience/background.
  

You may not check every box or your experience may look a little different from what weve outlined but if you think you can bring value to Ford Motor Company we encourage you to apply!

As an established global company we offer the benefit of choice. You can choose what your Ford future will look like: will your story span the globe or keep you close to home Will your career be a deep dive into what you love or a series of new teams and new skills Will you be a leader a changemaker a technical expert a culture builderor all of the above No matter what you choose we offer a work life that works for you including:

Immediate medical dental vision and prescription drug coverage

Flexible family care days paid parental leave new parent ramp-up programs subsidized back-up child care and more

Family building benefits including adoption and surrogacy expense reimbursement fertility treatments and more

Vehicle discount program for employees and family members and management leases

Tuition assistance

Established and active employee resource groups

Paid time off for individual and team community service

A generous schedule of paid holidays including the week between Christmas and New Years Day

Paid time off and the option to purchase additional vacation time.

This position is a leadership level 5.

For more information on salary and benefits click here:
sponsorship is not available for this position.
Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race religion color age sex national origin sexual orientation gender identity disability status or protected veteran the United States if you need a reasonable accommodation for the online application process due to a disability please call 1-.

This position is onsite. #LI-Onsite #LI-TS3