Growth & Performance Marketing Manager
Location- Goregaon Mumbai (Work From Office)
Were looking for a data-driven creative and execution-focused Performance Marketing Manager to drive adoption engagement and retention across organisation digital ecosystem.
The role blends Growth Marketing product GTM and lifecycle management - building scalable marketing engines that connect product value to business growth.
Growth Marketing
- Build and own the full-funnel growth strategy
- Plan execute & optimise campaigns across owned (email app WhatsApp push) and paid (Meta Google X) channels.
- Leverage martech stack (CleverTap AppsFlyer Netcore) for journey orchestration segmentation and retargeting.
- Partner with analytics to identify growth levers experiment rapidly and scale high-performing journeys.
- Drive first-trade activation and reactivation funnels using data-led targeting.
Product Marketing
- Lead GTM for new product features and enhancements drive product adoption.
- Create positioning messaging and communication briefs aligned with client personas (traders investors HNIs).
- Collaborate with Product Design and Compliance to deliver high-impact campaigns across digital touchpoints.
- Manage influencer & PR collaborations to amplify new launches and feature stories.
- Develop sales enablement content and internal training material for RMs dealers and front-line staff.
Performance Tracking & Reporting
- Track campaign effectiveness - from impressions to activation and revenue contribution.
- Maintain monthly dashboards mapping campaign cost reach conversion and ROI.
- Build frameworks for continuous optimisation and benchmarking against competition.
Key Skills & Experience
- 5 years of experience in growth lifecycle or product marketing preferably in broking industry
- Strong understanding of digital funnels user journeys campaign ideation & creation.
- Understanding on client communication product positioning & content.
- Hands-on with martech tools (CleverTap Netcore AppsFlyer Mixpanel Firebase).
- Excellent analytical ability data to decision-making mindset.
- Strong storytelling and cross-functional communication skills.
- Comfort with a high-paced multi-stakeholder environment.
Growth & Performance Marketing Manager Location- Goregaon Mumbai (Work From Office) Were looking for a data-driven creative and execution-focused Performance Marketing Manager to drive adoption engagement and retention across organisation digital ecosystem. The role blends Growth Marketing produc...
Growth & Performance Marketing Manager
Location- Goregaon Mumbai (Work From Office)
Were looking for a data-driven creative and execution-focused Performance Marketing Manager to drive adoption engagement and retention across organisation digital ecosystem.
The role blends Growth Marketing product GTM and lifecycle management - building scalable marketing engines that connect product value to business growth.
Growth Marketing
- Build and own the full-funnel growth strategy
- Plan execute & optimise campaigns across owned (email app WhatsApp push) and paid (Meta Google X) channels.
- Leverage martech stack (CleverTap AppsFlyer Netcore) for journey orchestration segmentation and retargeting.
- Partner with analytics to identify growth levers experiment rapidly and scale high-performing journeys.
- Drive first-trade activation and reactivation funnels using data-led targeting.
Product Marketing
- Lead GTM for new product features and enhancements drive product adoption.
- Create positioning messaging and communication briefs aligned with client personas (traders investors HNIs).
- Collaborate with Product Design and Compliance to deliver high-impact campaigns across digital touchpoints.
- Manage influencer & PR collaborations to amplify new launches and feature stories.
- Develop sales enablement content and internal training material for RMs dealers and front-line staff.
Performance Tracking & Reporting
- Track campaign effectiveness - from impressions to activation and revenue contribution.
- Maintain monthly dashboards mapping campaign cost reach conversion and ROI.
- Build frameworks for continuous optimisation and benchmarking against competition.
Key Skills & Experience
- 5 years of experience in growth lifecycle or product marketing preferably in broking industry
- Strong understanding of digital funnels user journeys campaign ideation & creation.
- Understanding on client communication product positioning & content.
- Hands-on with martech tools (CleverTap Netcore AppsFlyer Mixpanel Firebase).
- Excellent analytical ability data to decision-making mindset.
- Strong storytelling and cross-functional communication skills.
- Comfort with a high-paced multi-stakeholder environment.
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