AI Marketing Analytics Director- Consumer Lending (Remote)
Share
Job Location:
California, CA - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Experian is looking for a strategic and technical Director of AI Marketing Analytics to lead innovation in data-driven marketing strategies across the consumer lending lifecycle. You will report to the VP of Analytics Consulting and be instrumental in driving the development and deployment of advanced AI solutionsincluding agentic intelligenceto optimize marketing performance customer acquisition and portfolio growth.
You will bring expertise in consumer credit data marketing analytics and machine learning along with experience in managing cross-functional teams and delivering measurable business impact.
Key Responsibilities:
- Lead the design development and implementation of AI-driven marketing analytics solutions across the consumer credit lifecycle (prospecting acquisition portfolio management).
- Hands-on building and iteration on agentic AI solutions using optimal coding languages and packages contributing directly to the development of intelligent agents capable of marketing decision-making and optimization.
- Champion the use of agentic AI intelligence to enhance campaign targeting personalization and optimization.
- Drive the development of new analytical products and services leveraging Big Data platforms and cloud-based infrastructure.
- Serve as a subject matter expert on credit bureau data marketing attribution and predictive modeling in consumer lending.
- Foster a culture of innovation accountability and continuous learning.
- Collaborate with stakeholders across Marketing Product and Technology to align analytics initiatives with strategic business objectives.
- Oversee the deployment and monitoring of machine learning models in production environments ensuring performance compliance and scalability.
- Drive the development of new analytical products and services leveraging Big Data platforms and cloud-based infrastructure.
- Present insights strategies and recommendations to senior leadership and external clients.
- Translate business requirements into actionable AI solutions balancing innovation with operational feasibility.
Qualifications :
Qualifications
- Bachelors degree in Data Science Computer Science Statistics Marketing Analytics or related field
- Demonstrated expertise in marketing analytics within consumer lending or financial services.
- Hands-on expertise in building agentic AI systems with practical experience applying these techniques to real-world marketing analytics or consumer lending use cases
- Advanced proficiency in Python Spark and modern AI agent frameworks with a portfolio of implemented agent-based solutions.
- 8 years of experience in data science or analytics with 2 years in a leadership role.
Additional Information :
Benefits/Perks:
- Great compensation package and bonus plan
- Core benefits including medical dental vision and matching 401K
- Flexible work environment ability to work remote hybrid or in-office
- Flexible time off including volunteer time off vacation sick and 12-paid holidays
- Explore all our exciting benefits here: uniqueness is that we celebrate yours. Experians culture and people are important differentiators. We take our people agenda very seriously and focus on what matters; DEI work/life balance development authenticity collaboration wellness reward & recognition volunteering... the list goes on. Experians people first approach is award-winning; Worlds Best Workplaces 2024 (Fortune Top 25) Great Place To Work in 24 countries and Glassdoor Best Places to Work 2024 to name a few. Check out Experian Life on social or our Careers Site to understand why.
Experian is proud to be an Equal Opportunity and Affirmative Action employer. Innovation is an important part of Experians DNA and practices and our diverse workforce drives our success. Everyone can succeed at Experian and bring their whole self to work irrespective of their gender ethnicity religion colour sexuality physical ability or age. If you have a disability or special need that requires accommodation please let us know at the earliest opportunity.
Remote Work :
Yes
Employment Type :
Full-time
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Experian is a global data and technology company, powering opportunities for people and businesses around the world. We help to redefine lending practices, uncover and prevent fraud, simplify healthcare, create marketing solutions, and gain deeper insights into the automotive market, ... View more
