Senior Director, Growth Marketing
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Job Location:
New York City, NY - USA
Monthly Salary:
Not Disclosed
Posted on:
10 hours ago
Vacancies:
1 Vacancy
Job Summary
The Senior Director Growth Marketing is the enterprise leader for performance marketing strategy across all channels Paid Social Programmatic Display/Video Paid Search (SEM) YouTube TV Digital OOH and emerging media (e.g. Podcasts Streaming). You will own the growth roadmap forecasting and budget allocation orchestrate our agency partners to execute with excellence and close the loop between audiences creative landing experiences and business outcomes.
This role partners closely with Marketing Analytics CRM & Martech Brand/Creative Digital (Web/App) Product and Business Intelligence teams to set ambitions measure incrementality and scale what works. You will lead both an external agency and lean but high-performing team of channel leaders drive a rigorous test-and-learn culture and steward a data-driven approach to profitable growth (CAC/ROAS/LTV/payback).
Execution model: Agencies execute day-to-day media; you set direction pressure-test strategies and hold partners accountable to velocity of learning and results.
Responsibilities:
- Own channel strategy & portfolio: Define the multi-channel growth strategy OKRs and investment mix (prospecting vs. retargeting/loyalty; brand vs. non-brand) including geo and audience prioritization.
- Budgeting pacing & forecasting: Build bottoms-up forecasts and scenario plans; manage budgets and in-month reallocations to deliver CAC ROAS payback and LTV goals in partnership with Marketing Analytics.
- Agency leadership & vendor management: Set briefs SLAs QA standards and pixel tracking governance; run weekly WIPs/QBRs; manage platform/DSP relationships; pilot betas responsibly and codify learnings for scale.
- Testing agenda & innovation: Own the cross-channel test roadmap (creative systems audience/1P data bidding placements/inventory frequency & sequencing incrementality/holdouts) with hypotheses guardrails and roll-out criteria.
- Measurement planning & performance storytelling: Partner with Marketing Analytics to define conversion taxonomy consent-aware tracking (including server-side) dashboards/scorecards and clear monthly/quarterly readouts; translate insights into decisions.
- Creative feedback loop: Turn auction and audience signals into creative briefs; monitor fatigue and creative win rates; collaborate with Brand/Creative and Digital teams on landing page/CRO alignment.
- Cross-functional leadership: Align growth plans with CRM & Lifecycle Brand Product and Regional teams; ensure channel learnings inform lifecycle messaging and owned experiences.
- Data quality & governance: Ensure data fidelity across pixels/tags server-side conversions audience uploads and offline conversion imports; maintain alerting and acceptance tests.
- Team leadership: Hire coach and develop a lean but high-performing team; establish operating rhythms decision logs and a culture of curiosity rigor and accountability.
- Compliance & brand safety: Champion privacy-safe targeting and measurement (GDPR/CCPA ATT) and ensure brand suitability across buys and partners.
Qualifications :
- Bachelors degree in Marketing Business Analytics or related field
- 12 years in performance marketing with 5 years leading multi-channel teams and eight-figure budgets across Paid Social Programmatic and SEM.
- Proven agency orchestration experience (SLAs QA test roadmaps) and strong platform fluency (Meta TikTok YouTube/Google DV360/The Trade Desk Microsoft Ads; affiliate CTV and DOOH networks a plus).
- Deep analytics acumen: partnership with analytics on MMM/MTA/incrementality comfort with GA4/Adobe and BI (Looker/Tableau/Power BI) and executive command of CAC/ROAS/LTV/payback.
- Track record building scalable creative testing systems and landing page/CRO feedback loops.
- Exceptional communication and executive storytelling; able to influence senior stakeholders and translate complexity into action.
- Working knowledge of privacy-safe measurement (consent modes server-side conversions clean rooms) and audience governance.
Pay Transparency: $220K - $250K bonus equity eligible
Additional Information :
AS A MEMBER OF THE EQUINOX TEAM YOU WILL RECEIVE:
- We offer competitive salary benefits and industry leading commission opportunities for club employees
- Complimentary Club membership
- Perks and incentives with our products and services including Personal Training Pilates Spa and Shop
This job description is intended to describe the general requirements for the position. It is not a complete statement of duties responsibilities or requirements. Other duties not listed here may be assigned as necessary to ensure the proper operations of the department.
Equinox is an equal opportunity employer. For more information regarding our career opportunities please visit one of our clubs or our website at your information will be kept confidential according to EEO guidelines. Must have a legal right to work in the United States.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
OUR STORYEquinox Group is a high growth collective of the world's most influential, experiential, and differentiated lifestyle brands. We restlessly seek what is next for maximizing life - and boldly grow the lifestyle brands and experiences that define it. In addition to Equinox, our ... View more
