Product Marketing Manager

About the Role

LiveU is seeking a Product Marketing Manager (PMM) with 35 years of experience to join our global team. This role is ideal for a storyteller and strategist to lead LiveUs positioning in the market and equip our sales teams and partners with the tools they need to win.

As a Product Marketing Manager you will play a significant role within the wider Product team working across Product Sales and Marketing to balance hands-on enablement execution with opportunities to influence strategic positioning and go-to-market planning.

Location: London UK

Why Youll Love This Role

• Youll be both hands-on and strategic shaping LiveUs market story while building the sales tools that directly drive impact.
• Youll have the opportunity to influence positioning and GTM strategy working closely with Product Marketing and Sales leadership.
• Youll be the storyteller who translates technical capabilities across SaaS hardware and services into narratives that resonate with broadcasters sports leagues government agencies and digital-first media.
• Youll see your work in action from high-visibility launches to critical sales cycles with a direct line of sight to revenue impact.

What Youll Do

1. Positioning & Messaging

• Support the development of value propositions and messaging frameworks tailored to key verticals and buyer personas.
• Translate technical product features into compelling customer-centric narratives.
• Create competitive insights and battlecards to differentiate LiveU in the market.

2. Sales Enablement

• Develop enablement tools such as demo platforms and stories to illustrate product value discovery questions and objection-handling guides to support sales teams. Build and maintain playbooks decks one-pagers FAQs and ROI calculators.
• Deliver enablement training for sales and partners ensuring readiness. Track adoption and effectiveness of enablement content.

3. Go-to-Market (GTM) & Launches

• Partner with Product Management and other stakeholders on product and feature launches.
• Prepare GTM assets including launch decks messaging briefs and customer-facing materials.
• Act as an internal and external evangelist representing LiveU in webinars tradeshows and events and partner sessions.

4. Customer Stories & Insights

• Collaborate with Sales and Marketing to create case studies testimonials and solution briefs.
• Gather market and customer insights to refine positioning and GTM approaches.
• You will engage with customers directly discuss our solutions and demonstrate them in customer meetings and tradeshows.
• Use AI-powered research tools to accelerate insights and competitive intelligence.

5. Continuous Improvement

• Measure the impact of enablement programs and share insights with Sales leadership.
• Optimize content and training based on usage data and field feedback.
• Leverage AI-driven analytics to improve enablement programs and scale impact.

Requirements:

• 35 years of experience in Product Marketing Sales Enablement or related roles in B2B SaaS or broadcast/media-tech.
• A strategic storyteller with strong communication skills and the ability to simplify complexity.
• Proven experience creating sales collateral enablement programs and GTM content.
• Cross-functional collaborator who thrives working with Sales Product and Marketing teams.
• Deep customer empathy with the ability to understand buyer challenges and craft narratives that connect technology to business outcomes.
• Strong ability to translate technical solutions into business value for both technical and non-technical audiences.
• Comfortable leveraging AI tools to support market research content creation competitive analysis and sales enablement.