Mobile App User Acquisition Manager (UtilityAI Creative

Job brief

Our client is a leader in AI-driven vertical solutions it helps users enhance core skill development and knowledge acquisition. Its core offering centers on intelligent user-centric mobile apps powered by self-developed AI algorithms and big data analytics that deliver personalized efficient and scalable services.

With over a decade of experience in this space it has built a robust product matrix an ecosystem of hundreds of millions of active users and a mature tech system (including adaptive learning algorithms and real-time data analysis) to ensure service quality and user retention.

Now accelerating its global expansion the company is seeking a seasoned User Acquisition Manager to lead performance marketing efforts and drive global user growth.

Responsibilities

• Lead and manage large-scale user acquisition (UA) performance marketing campaigns across Facebook Google TikTok Applovin and other ad networks leveraging data-driven decision-making to maximize user acquisition efficiency.
• Optimize UA campaign performance end-to-end including budget allocation channel selection and audience refinement to consistently improve cost-per-acquisition (CPA) and user quality.
• Define clear user acquisition strategies aligned with global growth objectives ensuring UA initiatives directly contribute to scalable user growth.
• Collaborate with product and data teams to align UA strategies with business goals while building and optimizing advanced campaign structures audience targeting and automation workflows for UA performance
• Partner with creative and design teams: deliver UA-focused KPI insights to inspire high-impact creative concepts and test new creative angles to drive continuous improvement in user acquisition conversion rates
• Own UA-specific marketing analytics pipelines: ensure accurate tracking reporting and interpretation of campaign data to measure UA effectiveness and identify optimization opportunities.

Requirements

• 3 years in digital marketing roles with minimum 2 years specializing in AI-driven mobile app.
• Preference for candidates with relevant work experience at an innovative global powerhouse that develops and scales AI-powered mobile apps across creativity productivity and entertainment.
• Demonstrated success scaling UA campaigns across EU/US-focused global markets including delivering products to top rankings in major app stores.
• Hands-on expertise in performance channels: Google UAC/search Facebook app/web ads and TikTok app ads with social viral spread integration; experience pivoting channel strategies for product reinvention.
• Mastery of mobile attribution tools (Firebase AppsFlyer Google Analytics) with a focus on analyzing large volumes of download and product data.
• Advanced Excel skills and ability to interpret complex datasets particularly for subscription-based monetization ROI optimization.
• Experience owning and optimizing large-scale budgets tied to measurable growth is preferred.
• Strong project management skills and proven ability to lead cross-functional initiatives in multinational European teams.