Market Response Representative

Role Overview

The Marketing Response Representative (MRR) is responsible for managing and qualifying inbound leads generated through Stream Hatchets marketing channels. Acting as the first human connection for potential clients the MRR ensures timely informed and personalized communication that reflects the brand and moves qualified prospects toward the sales pipeline.

This role is critical in connecting marketing performance with business outcomes by ensuring all inbound leads are handled effectively data is logged accurately in HubSpot and feedback loops are maintained between Marketing Sales and Marketing Operations.

Candidates should bring an understanding of the gaming creator or influencer marketing landscape and be comfortable communicating Stream Hatchets value proposition to agencies brands and tech partners.

Key Responsibilities

Lead Engagement & Qualification

Respond promptly and professionally to warm inbound leads from forms events content downloads or campaign responses.

Conduct light discovery to assess prospect needs company type and level of interest.

Personalize communication based on lead source campaign engagement or prior activity.

Transition qualified leads to the appropriate Account Executive or sales channel ensuring clarity and speed in handoff.

Maintain a deep understanding of Stream Hatchets data solutions creator community tools and managed services.

CRM & HubSpot Management

Log all inbound interactions notes and next steps in HubSpot with precision and consistency.

Ensure lead source attribution campaign tagging and workflow automation are correctly applied.

Partner with Marketing Ops to optimize lead scoring automation and routing logic.

Monitor CRM dashboards to ensure SLAs for lead response time are consistently met.

Campaign & Event Support

Support marketing event follow-up (webinars conferences panels sponsorships) by engaging attendees post-event.

Coordinate campaign-specific outreach efforts (e.g. demo signups gated content awards or product updates).

Maintain accurate tracking for event and campaign outcomes within HubSpot.

Insights & Feedback Loop

Share regular insights with Product Marketing and Demand Gen teams on lead quality campaign resonance and message clarity.

Identify recurring questions objections or patterns from leads to improve marketing content and messaging.

Provide qualitative and quantitative feedback on campaign performance and inbound conversion trends.

Collaboration & Communication

Work closely with Sales Marketing Ops and Social teams to ensure inbound leads receive consistent messaging and follow-up.

Participate in marketing stand-ups to share frontline insights and opportunities for lead nurturing improvement.

Uphold Stream Hatchets brand standards and tone in all prospect-facing communication.