Digital Marketer

Nairobi - Kenya

Monthly Salary: Ks 80000 - 100000

Experience Required: 4-5years

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

About This Role

Company Overview

As a provider of high-quality home healthcare solutions dedicated to improving the lives of patients through compassionate and professional care. Our client is looking for a skilled Digital Marketer to enhance their online presence and drive engagement with our target audience.

Job Summary:
The Digital Marketer will be responsible for developing and managing our digital marketing strategies with a focus on social media content creation and lead generation. The ideal candidate will have experience in social media management content marketing and digital advertising to grow brand awareness and attract potential clients.

Key Responsibilities:

Develop manage and optimize digital marketing campaigns across Facebook Instagram and Google Ads to generate qualified leads for home care programs.
Create engaging SEO-friendly content and visuals for social media blogs and websites to boost brand awareness and drive audience engagement.
Monitor and manage social media channelsresponding promptly to comments inquiries and messages to maintain a professional and caring brand tone.
Track analyze and report campaign performance metrics including lead generation engagement rates and conversion data using tools like Meta Ads Manager and Lead management CRM.
Optimize ad creatives copy and landing pages for improved click-through and conversion rates.
Collaborate with internal teams to align marketing campaigns with company objectives and ensure consistency in messaging and branding.
Conduct market and audience research to identify trends and opportunities for campaign optimization.
Create and schedule content calendars highlighting caregiver programs testimonials awareness posts and educational materials.
Manage and nurture leads through the CRM system tagging and tracking outcomes to support follow-ups and improve lead quality.
Stay updated on digital marketing trends platform algorithms and industry best practices to enhance campaign performance continuously.

Requirements

Qualifications & Skills:

Bachelors degree in Marketing Communications Business or a related field is preferred.
About 4 years of experience in digital marketing social media management or content creation.
Proven ability to run successful social media campaigns and digital ads.
Strong knowledge of social media platforms SEO and digital advertising tools.
Excellent writing communication and creative skills.
Experience with analytics tools (Google Analytics Meta Business Suite etc.) to track performance.
Ability to work independently and collaboratively in a fast-paced environment.

Required Skills:

Bachelors degree in Marketing Business or a related field. Strong communication presentation and reporting skills Excellent interpersonal and communication skills both written and verbal. Strong organizational and planning skills with keen attention to detail. Proactive and solutions-oriented mindset with the ability to anticipate needs. Experience using productivity tools such as CRM project management software and scheduling platforms.

Required Education:

Bachelors degree in Marketing Business or a related field.

About This RoleCompany OverviewAs a provider of high-quality home healthcare solutions dedicated to improving the lives of patients through compassionate and professional care. Our client is looking for a skilled Digital Marketer to enhance their online presence and drive engagement with our target...

About This Role

Company Overview

Key Responsibilities:

Develop manage and optimize digital marketing campaigns across Facebook Instagram and Google Ads to generate qualified leads for home care programs.
Create engaging SEO-friendly content and visuals for social media blogs and websites to boost brand awareness and drive audience engagement.
Monitor and manage social media channelsresponding promptly to comments inquiries and messages to maintain a professional and caring brand tone.
Track analyze and report campaign performance metrics including lead generation engagement rates and conversion data using tools like Meta Ads Manager and Lead management CRM.
Optimize ad creatives copy and landing pages for improved click-through and conversion rates.
Collaborate with internal teams to align marketing campaigns with company objectives and ensure consistency in messaging and branding.
Conduct market and audience research to identify trends and opportunities for campaign optimization.
Create and schedule content calendars highlighting caregiver programs testimonials awareness posts and educational materials.
Manage and nurture leads through the CRM system tagging and tracking outcomes to support follow-ups and improve lead quality.
Stay updated on digital marketing trends platform algorithms and industry best practices to enhance campaign performance continuously.

Requirements

Qualifications & Skills:

Bachelors degree in Marketing Communications Business or a related field is preferred.
About 4 years of experience in digital marketing social media management or content creation.
Proven ability to run successful social media campaigns and digital ads.
Strong knowledge of social media platforms SEO and digital advertising tools.
Excellent writing communication and creative skills.
Experience with analytics tools (Google Analytics Meta Business Suite etc.) to track performance.
Ability to work independently and collaboratively in a fast-paced environment.