Paid Media Specialist

This role is based in our  5 Howick Place London office. 

Paid Media Specialist Join Our Centralized Digital Marketing Team

Are you ready to make a real impact in the world of digital marketing At Informa were looking for a talented Paid Media Manager to take the reins of high-spending brand campaigns and drive exceptional results across Search Social and Display channels. If youre passionate about innovation data-driven strategies and delivering industry-leading performance this is your opportunity to shine.

Your Impact

As a Paid Media Specialist youll play a pivotal role in Informas centralized digital marketing team. Youll lead the charge in managing paid media campaigns for multiple brands ensuring they exceed industry benchmarks and deliver outstanding results. Your creativity and strategic thinking will help shape the future of our digital marketing efforts.

What Youll Do

• Design and Optimize Campaigns: Develop execute and refine paid media strategies across Search Social and Display channels for a diverse portfolio of brands.
• Drive Growth: Identify opportunities to enhance campaign performance and unlock new avenues for growth.
• Leverage Data: Analyze campaign data to uncover insights and make informed strategic recommendations.
• Collaborate Across Teams: Work closely with digital marketing colleagues to create integrated strategies that amplify results.
• Stay Ahead of Trends: Keep up with the latest industry developments and implement cutting-edge best practices.

Your Growth Journey

At Informa were committed to your professional development. Youll work alongside experienced colleagues who will mentor and guide you as you:

• Master Paid Media: Hone your expertise in advanced paid media strategies and tools.
• Expand Your Knowledge: Gain exposure to multiple facets of digital marketing and build cross-functional skills.
• Innovate: Shape creative and impactful campaigns that set new standards in the industry.
• Advance Your Career: Join a fast-growing team with ample opportunities for career progression.

If youre ready to take your paid media expertise to the next level and thrive in a collaborative innovative environment wed love to hear from you. Apply today and be part of a team thats redefining digital marketing excellence!

Qualifications :

What Youll Bring to the Role

Were looking for a Paid Media Manager who combines technical expertise with a passion for innovation and collaboration. Heres what youll bring to the table:

Your Skills and Experience

• Paid Media Expertise: Hands-on experience managing campaigns across Google Ads Facebook Ads LinkedIn Ads and Display channels.
• Technical Skills:
  • Campaign creation and management
  • Keyword planning and research
  • Budget management and optimization
  • Audience targeting and segmentation
  • Data analysis and reporting
• Tools Proficiency:
  • Google Analytics for performance tracking
  • Excel and Google tools for data management and insights
• Communication Skills: Ability to explain complex concepts clearly and effectively to stakeholders.
• Analytical Mindset: A detail-oriented approach to problem-solving and decision-making.
• Drive for Innovation: A proactive attitude to challenge the status quo and explore new opportunities.

What Makes You Stand Out

• Proactive Learner: A natural curiosity and eagerness to stay ahead in the ever-evolving digital marketing landscape.
• Data-Driven Decision Maker: Confidence in using data to inform strategies and optimize results.
• Collaborative Spirit: A team player who thrives in a dynamic fast-paced environment.
• Commitment to Excellence: Pride in delivering high-quality work that exceeds expectations.

If youre ready to bring your skills creativity and passion for digital marketing to a team that values innovation and collaboration wed love to hear from you!

Additional Information :

We believe that great things happen when people connect face-to-face. Thats why we work in-person with each other or with customers and partners three days a week or more. When youre not spending time together in one of our offices or other workplaces like at an Informa event you get the flexibility and support to work from home or remotely.

We work hard to make sure Life at Informa is rewarding supportive and enjoyable for everyone. Heres some of what you can expect when you join us. But dont just take our word for it see what our colleagues have to say 

Our benefits include:

• Great community: a welcoming culture with in-person and online social events our fantastic Walk the World charity day and active diversity and inclusion networks
• Broader impact: take up to four days per year to volunteer with charity match funding available too
• Career opportunity: the opportunity to develop your career with bespoke training and learning mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When its time for the next step we encourage and support internal job moves
• Time out: 25 days annual leave rising to 27 days after two years plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year
• A flexible range of personal benefits to choose from plus company funded private medical cover
• A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares
• Strong wellbeing support through EAP assistance mental health first aiders a healthy living subsidy access to health apps and more
• Recognition for great work with global awards and kudos programmes
• As an international company the chance to collaborate with teams around the world

Were not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up join in and help make things happen. If it sounds like a match and you have most although not all of the skills and experience listed we welcome your application.

If you would like to request reasonable adjustments or accommodations to assist your participation in the hiring process and or in the advertised position please inform the appropriate Talent Acquisition Partner for the role once they have been in touch. Your request will be reviewed and considered in confidence. At Informa youll find inclusive experiences and environments where all perspectives and backgrounds are welcomed. As part of this approach and our diversity and inclusion commitments we are also formally an Equal Opportunities Employer. This means we base decisions on relevant qualifications and merit and do not discriminate on the basis of key characteristics and statuses including all of those protected by law. Ask us or see our website for full information.

See how Informa handles your personal data when you apply for a job  here.

Remote Work :

No

Employment Type :

Full-time