Digital Marketing Executive SEO Specialist
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Job Location:
Cape Town - South Africa
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
The Digital Marketing Executive / SEO Specialist will be responsible for managing paid and organic campaigns optimising web traffic driving lead generation and creating engaging content for multiple brands. The role requires analytical thinking creativity and strong digital marketing expertise to improve brand visibility and campaign performance across digital channels.
The Digital Marketing Executive / SEO Specialist will be responsible for managing paid and organic campaigns optimising web traffic driving lead generation and creating engaging content for multiple brands. The role requires analytical thinking creativity and strong digital marketing expertise to improve brand visibility and campaign performance across digital channels.
Key Responsibilities:
- Develop implement and optimise paid and organic marketing campaigns (SEO PPC social media email).
- Analyse and improve website traffic search engine rankings and lead generation metrics.
- Produce high-quality content tailored to target audiences including blog posts social media updates and promotional materials.
- Monitor report and interpret analytics data to track campaign effectiveness and ROI.
- Collaborate with internal teams to ensure consistent branding and messaging across all digital platforms.
- Conduct keyword research SEO audits and competitor analysis.
- Manage and maintain digital marketing calendars schedules and content pipelines.
- Stay up to date with the latest digital marketing trends tools and best practices.
- Support brand awareness initiatives and growth strategies for Compariqo Exance and Checkmate.
- Minimum 35 years experience in digital marketing SEO or SEM roles.
- Proven experience managing paid campaigns and optimising organic traffic.
- Strong understanding of SEO best practices Google Analytics Google Ads and social media advertising.
- Experience in content creation copywriting and brand messaging.
- Analytical mindset with ability to generate insights from data and improve campaigns.
- Excellent communication organisation and project management skills.
- Proficiency in marketing automation tools and CRM systems advantageous.
- Ability to work independently and collaborate across international teams.
- Competitive remuneration aligned with UK standards.
- Opportunity to work with multiple brands and international exposure.
- Career growth within a professional supportive and collaborative in-office environment in Cape Town CBD.
- Access to professional development and the latest digital marketing tools and strategies.
Required Experience:
IC
Key Skills
- Linkbuilding
- SEO Tools
- Keyword Research
- Google Analytics
- CSS
- Conversion Optimization
- HTML5
- SEM
- Google Search Console
- SEO
- Omniture
- Wordpress
About Company
West Coast Personnel, Recruitment Agency Cape Town. We find employers the right candidates to enhance theirs staff complement with rigorous employee vetting.
