Vans Director, Site Merchandising & Content

Vans is the original brand rooted in the authentic lifestyle of skateboarding. We are driven by our mission to inspire and empower everyone to live Off The Wall embracing the youthful spirit of freedom non-conformity and relentless progression. Yesterdays Off The Wall moment is todays new normal and at Vans we believe in constantly outdoing ourselves. Together with our communities across the globe our vision is to push culture forward because we believe that the pursuit of progression never ends. We are constantly inspired by the future generation of positive catalysts within our community.

So before we get to the job details take a minute to learn a little more about us our values and our culture. If you can see yourself working side-by-side with a team of people who think and live Off the Wall Vans just may be the place for you.

To learn more about our values and our culture visit Vans Careers or .

What will you do

The Director of Digital Merchandising and Content is a strategic creative and analytical leader responsible for shaping the digital shopping experience on across the US and Canada. This role works closely with Marketing Merchandising Planning and Technology teams to deliver a best-in-class digital customer experience. This role sits on the eCommerce Team reporting into the Head of eCommerce and reports into the Vans HQ 3 days/week (Costa Mesa).

Lets break down that day-in-the-life a bit more.

• Drive the digital merchandising strategy and execution and oversee a robust content calendar that balances storytelling and commercial priorities with data driven insights
• Lead and mentor a team of Site Merchandisers Content Planners and Search Engine Optimization Specialists
• Partner with cross-functional teams to drive critical business outcomes:
  • Partner with Tech and Product Teams to prioritize and implement new tools and features that elevate the site experience and drive conversion
  • Partner closely with Merchandising and Marketing Teams to develop customer-first content that drives engagement and conversion
  • Partner with Planning Teams to deliver against financial goals
• Leverage reporting and analytics to drive actionable insights that drive continuous improvement and innovation
• Develop best-in-class scalable digital merchandising processes and reporting that drive both efficiency and effectiveness

What do you need to succeed

We all have unique skills that we bring to work and celebrate every day. For this role there are foundation skills youll need to succeed and excel. Additionally while formal education in a related field is great to have we are most interested in your 10 years of experience and professional achievements ideally within digital merchandising site operations content strategy and/or SEO

The foundation skills you will need in this position are:

• Proven track record of driving business growth and evolution through strategic digital merchandising and data-driven optimization
• Deep understanding of e-commerce platforms and analytics tools
• Have a pulse on rapidly changing digital landscape and a passion for digital innovation and transformation
• Strong leadership and mentorship skills with meaningful experience managing cross functional teams
• Passion for digital innovation and transformation and a customer-first mindset

What do we offer you

At Vans we know you expect as much from us as we do from you. That is why we make a commitment to support and grow our people. We offer extensive development and growth opportunities for your current and future positions a competitive compensation package and a strong benefits package that includes medical dental vision and 401(k).

Our commitment extends beyond this and into your daily work life. We strive to foster a diverse and inclusive culture based on respect connection and authenticity. Our focus on DEI is at the foundation of who we are and what we do.

To learn more about Vans benefits package follow this and click Looking to Join VF.

To learn more about Vans Diversity and Inclusion efforts go to .

Now WE have a question for YOU.

Are you in

Hiring Range:

Incentive Potential: This position is eligible for additional compensation awards that may include an annual incentive plan sales incentive orcommissionpotential. Specific details of the additional compensation eligibility for this position will be provided during the recruiting and interview process.

Benefits at VF Corporation: You can review a general overview of each benefit program offered including this years medical plan rates on and by clicking Looking to Join VF Detailed information on your benefits will be provided during the hiring process.

Please note our hiring ranges are determined and built from market pay determining the specific compensation for this position we comply with all local state and federal laws.

At VF we value a diverse inclusive workforce and we provide equal employment opportunity for all applicants and employees. All qualified applicants for employment will be considered without regard to an individuals race color sex gender identity gender expression religion age national origin or ancestry citizenship physical or mental disability medical condition family care status marital status domestic partner status sexual orientation genetic information military or veteran status or any other basis protected by federal state or local laws. If you require accommodations during the application process please contact us at . VF will provide reasonable accommodations for qualified individuals to the extent required by applicable law.

Pursuant to all applicable local Fair Chance Ordinance requirements including but not limited to the San Francisco Fair Chance Ordinance VF will consider for employment qualified applicants with arrest and conviction records.