Digital Marketing Lead

Harman Becker Automotive Systems Manufacturing Kft

Job Location:

Bengaluru - India

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

A Career at HARMAN

As a technology leader that is rapidly on the move HARMAN is filled with people who are focused on making life better. Innovation inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together youll discover that at HARMAN you can grow make a difference and be proud of the work you do every day.

Job Description

SEO Strategy and Execution:

- Develop and implement on-page off-page and technical SEO strategies to improve website rankings and organic traffic.

- Conduct thorough keyword research and competitive analysis to identify opportunities.

- Optimize website content meta tags titles and URLs for SEO.

- Perform regular SEO audits and implement recommendations to ensure the website is SEO friendly.

- Stay up-to-date with SEO best practices algorithm changes and emerging trends.

Content Marketing:

- Collaborate with the content team to create SEO-optimized content including blog posts articles product descriptions and landing pages.

- Implement and track content marketing strategies to improve user engagement and retention.

- Ensure that all content aligns with SEO goals and supports the overall digital marketing strategy.

Analytics and Reporting:

- Use tools like Google Analytics Google Search Console and other SEO tools to track and report on website performance.

- Analyze traffic data conversion rates and other KPIs to evaluate campaign effectiveness.

- Provide regular performance reports and insights to optimize future strategies.

PPC and Paid Advertising:

-Manage and optimize paid search campaigns (Google Ads Bing Ads etc) for optimal ROI.

- Develop and execute PPC campaigns including keyword research ad creation and budget management.

- Monitor and analyze paid campaign performance to maximize results.

Social Media and Email Marketing:

- Manage social media campaigns and ensure they are aligned with SEO and digital marketing objectives.

- Collaborate with the email marketing team to create SEO-focused email campaigns.

- Track the performance of social media and email marketing efforts adjusting strategies as needed.

- Develop and implement account-based marketing strategies and programs to drive pipeline growth and customer retention for key accounts.

Required Skills and Qualifications:

- Bachelors/Master degree in Marketing Business Communications or related field.

- 8 years of experience in digital marketing with a focus on SEO and SEM.

- Strong understanding of SEO principles keyword research and SEO tools (Ahrefs SEMrush Moz Google Analytics).

- Experience with Google Ads Bing Ads and other paid advertising platforms.

- Excellent written and verbal communication skills.

- Proficiency with social media platforms content management systems (CMS) and email marketing tools.

- Strong analytical skills and the ability to interpret data to drive decisions.

- Ability to work both independently and as part of a team.

- Detail-oriented with the ability to manage multiple projects simultaneously.

HARMAN is proud to be an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard torace religion color national origin gender (including pregnancy childbirth or related medical conditions) sexual orientation gender identity gender expression age status as a protected veteran status as an individual with a disability or other applicable legally protected characteristics.

A Career at HARMANAs a technology leader that is rapidly on the move HARMAN is filled with people who are focused on making life better. Innovation inclusivity and teamwork are a part of our DNA. When you add that to the challenges we take on and solve together youll discover that at HARMAN you can ...