VP, Product & Marketing Strategy

What We Strive For

At Strive Health were driven by a purpose: transforming the broken kidney care system. Through early identification engagement and comprehensive coordinated care we significantly improve outcomes for people with kidney disease reducing emergency dialysis and inpatient utilization. Our high-touch care model integrates with local providers and uses predictive data to identify and support at-risk patients along their entire care journey. We embrace diversity celebrate successes and support each other making Strive the destination for top talent in healthcare. Join us in making a real difference.

Benefits & Perks

• Hybrid-Remote Flexibility Work from home while fulfilling in-person needs at the office clinic or patient home visits.
• Comprehensive Benefits Medical dental and vision insurance employee assistance programs employer-paid and voluntary life and disability insurance plus health and flexible spending accounts.
• Financial & Retirement Support Competitive compensation with a performance-based discretionary bonus program 401k with employer match and financial wellness resources.
• Time Off & Leave Paid holidays flexible vacation time sick time and paid birthgiving bonding sabbatical and living donor leaves.
• Wellness & Growth Family forming services through Maven Maternity at no cost and physical wellness perks mental health support and an annual professional development stipend.
  

What Youll Do

Reporting to the Chief Growth Officer the Vice President Product and Marketing Strategy will be responsible for driving the development and execution of Strive Healths product portfolio go to market strategies patient experience and marketing. This role oversees an expanding department of five direct reports across Product Strategy Patient and Provider Experience Marketing and Communications translating market insights into actionable plans that fuel growth and propel Strives mission and growth objectives. The ideal candidate combines strategic vision with hands-on execution to elevate Strives brand presence and inspire a high-performing team to deliver exceptional results. This is a unique opportunity to lead at the intersection of healthcare innovation and marketing shaping how Strive engages the market and transforms kidney care for good.

The Day to Day

Product Strategy and Lifecycle Management

• Drive market insights and key strategies for growth and competitive differentiation
• Manage the Product Lifecycle Management framework and operating model for cross-company collaboration
• Build a portfolio of profitable products and services/features to support buyer segment current and unmet needs to achieve growth goals and market competitiveness

Patient Acquisition & Activation

• Develop and execute data-driven patient acquisition strategies to drive growth and engagement across target demographics.
• Create integrated marketing campaigns to activate patients and improve retention using digital marketing and experience content marketing and community outreach.
• Lead patient experience and journey mapping with cross functional collaboration to inform and optimize patient provider and clinical team workflows and satisfaction.

Provider Marketing

• Build and execute marketing strategies to attract and retain high-quality healthcare providers to Strive Healths network.
• Develop partnerships with providers and healthcare organizations to enhance brand credibility and expand market reach.
• Promote Strive Healths value proposition to providers ensuring alignment with clinical and operational objectives.

B2B Marketing

• Lead marketing strategies targeting health plans payers and other business partners to expand Strive Healths market footprint.
• Drive lead generation and business development initiatives focusing on both acquisition and retention of corporate clients.
• Position Strive Health as an industry leader through innovative thought leadership content and industry partnerships.

Brand Management

• Oversee the development and maintenance of Strive Healths brand identity ensuring consistency across all marketing channels.
• Position Strive Health as a trusted and innovative leader in value-based care and patient-centric healthcare services.
• Lead market research and competitive analysis to ensure the brand resonates with target audiences and remains ahead of market trends.

Public Relations (PR) and Communications

• Provide strategic vision and oversight for Strive Healths PR and communications function ensuring alignment with corporate priorities and brand positioning.
• Build and maintain strong relationships with key media industry influencers and external partners to elevate Strives profile in healthcare and business media outlets.
• Provide guidance and support to Director PR & Communications in developing and executing comprehensive strategies while setting overall direction and priorities for internal and external communications.
• Oversee high-stakes communications including crisis communications and reputation management efforts as needed.

Minimum Qualifications

• Bachelors degree in Marketing Business Healthcare Administration or related field.
• 10 years of progressive experience in product and marketing with at least 5 years in a leadership role.
• Internet Connectivity - Min Speeds: 3.8Mbps/3.0Mbps (up/down): Latency <60 ms.
• Ability to travel and be onsite to meet business needs.

Preferred Qualifications

• 6 years of demonstrated leadership of Product and Marketing teams including 5 years as a people leader with significant P&L impact.
• Masters/MBA Degree in a relevant field preferred.

About You

• Excellent executive-level communication skills with the ability to lead strategy for profitable growth.
• Proven track record in customer-centric strategies Provider and B to B marketing brand management and PR/communications.
• Proven ability to lead and develop a high-performing diverse team with a strong focus on fostering collaboration and driving results.
• Proven ability to foundationally lead new operating models to foster cross enterprise collaboration.
• Ability to create impact and thrive in a fast-paced dynamic environment.
• Location is flexible with 10 25% travel as needed.

Annual Base Salary Range: $173000 - $225000

Strive Health is an equal opportunity employer and drug free workplace. At this time Strive Health is unable to provide work visa sponsorship. All qualified applicants will receive consideration for employment without regard to race color religion sex national origin disability status protected veteran status or any other characteristic protected by law. Please apply even if you feel you do not meet all the qualifications. If you require reasonable accommodation in completing this application interviewing completing any pre-employment testing or otherwise participating in the employee selection process please direct your inquiries to

We do not accept unsolicited resumes from outside recruiters/placement agencies. Strive Health will not pay fees associated with resumes presented through unsolicited means.

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