Product Marketing Manager, Ads

The opportunity
Unitys Grow business empowers developers and publishers to build profitable and scalable applications through AI/ML-powered user acquisition monetization and engagement tools. With products including Unity Ads LevelPlay mediation and Tapjoy Offerwall the Grow platform reaches billions of users across the mobile app ecosystem and plays a critical role in Unitys real-time 3D (RT3D) creator economy.

Were seeking a strategic and execution-focused Product Marketing Manager to lead Go-To-Market for our Grow product suite. Youll anchor around customer personas and define the positioning GTM strategy and product marketing execution. This is a deeply cross-functional role that bridges product value and customer outcomes across gaming and mobile audiences. Youll partner closely with Product Sales and Marketing to align product innovation with go-to-market impact.

What youll be doing

• Customer and Persona Segmentation - Define clear actionable customer personas (e.g. major mobile publishers with multiple titles indie devs monetization managers UA specialists) with distinct needs and use cases. Bring these insights into product design alpha/beta programs and strategic briefings.
• Positioning/Messaging - Craft messaging that translates technical features - especially AI/ML-powered products - into clear customer value for mobile developers and marketers. Lead the creation and quarterly refresh of messaging frameworks informed by customer feedback and competitive insights.
• Go-to-Market Leadership - Own GTM plans for major launches platform integrations and feature rollouts. Ensure alignment with sales marketing and product goals. Run retros on user adoption and sales impact.
• Sales Enablement and Growth Marketing - Partner with revenue teams to deliver playbooks battle cards pitch decks and customer-facing collateral. Ensure frontline teams are equipped with competitive narratives.
• Voice of the Customer - Serve as a conduit for customer and community insights. Inform product roadmap decisions with real-world feedback market trends and competitive analysis.
• Thought Leadership & Awareness - Drive external-facing narrative on how Unity helps mobile devs succeed. Represent Grow in industry events briefings and partnership meetings.

What were looking for

• 6-8 years of experience in product marketing growth marketing or go-to-market strategy preferably in AdTech mobile apps gaming or SaaS.
• Experience with AI/ML applications in advertising user acquisition or monetization and the ability to translate complex technical concepts into clear marketing narratives.
• Deep understanding of mobile advertising in-app monetization and programmatic ecosystems (e.g. mediation bidding eCPM optimization).
• Strong storytelling positioning and writing skillsable to simplify complex technology for multiple audiences.
• Proven success in leading cross-functional GTM initiatives ideally in a matrixed or global org with a product portfolio created from concept to scale.
• Strong business acumen data literacy and ability to align product marketing with revenue objectives.
• Experience working with product teams and a track record of influencing roadmap decisions.
• Comfortable managing ambiguity prioritizing across multiple product lines and operating at both strategic and tactical levels.

Additional information

• Relocation support is not available for this position
• Work visa/immigration sponsorship is not available for this position

Life at Unity

Unity NYSE: U is the worlds leading game engine powering play for more than 3 billion consumers each month. The top mobile games in the world the most played PC indie titles the most innovative console games and virtually all of the top XR and Web Games are developed deployed and grown in Unity. Unity also enables teams across industries like automotive manufacturing and healthcare to design simulate and collaborate in 3D closing the gap between ideas and reality. For more information please visit .

Unity is an equal opportunity employer committed to fostering an inclusive innovative environment with the best employees. Therefore we provide employment opportunities without regard to age race color ancestry national origin disability gender or any other protected status in accordance with applicable law. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

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Required Experience:

Manager