Product Marketing Manager GSA & Career, Crimson Education

Crimson Education is a global leader in college admissions education technology and student success. With over 1330 Ivy League offers and 2140 to the US Top 15 Crimson is the most successful college admissions consultancy in the world. Over the past decade weve grown from a three-person startup to 500 full-time staff supported by 2500 experts helping students gain admission to top universities including the Ivy League and Oxbridge.

Valued at over $1B NZD and backed by over $147M NZD in funding from top-tier global investors including Tiger Global and Ice House Ventures we were also recently featured on the front page of the Wall Street Journal. Read the article here.

Crimsons Graduate School Admissions (GSA) and Career Builder products are specialized programs designed for early- to mid-career professionals. These services support individuals looking to gain admission to top global MBAs and Masters programs or pivot into new careers.

Role Overview

Were looking for a hands-on high-ownership product marketing manager to lead integrated marketing campaigns for Crimsons Graduate School Admissions (GSA) and Career Builder product lines.

This is a role for someone who loves building and launching campaigns from scratch from copy to creative to calendar. Youll plan campaigns create assets and collaborate with our performance and design teams to drive leads and revenue. Youll also work closely with sales product and local markets to ensure our messaging and campaigns resonate globally and generate new leads.

Youll report to the Head of Enrichment Marketing and work closely with the Product GM to align on positioning priorities and strategic direction.

Plan & Execute Campaigns

Understand audience segments and craft messaging that speaks to their goals and pain points

Ideate and launch cant-miss campaigns were looking for fresh thinking speed and relentless execution

Choose the right channels to reach your target audience including search paid social email partnerships and more

Collaborate with local market teams to adapt campaigns to regional context and learner profiles

Explore partnerships collaborations and non-obvious channels to put GSA top-of-mind for ambitious professionals

Align with product and sales teams on offers timing and messaging

Brief and collaborate with the Performance Marketing team to launch and track paid campaigns

Create Campaign Assets & Content

Maintain a clear content calendar and version control across all campaign types

Draft high-converting copy and create structured campaign folders with assets UTM links and messaging docs

Lead content development for webinars ebooks testimonials and case studies

Manage creative briefing and review with designers ensuring speed clarity and brand alignment

Analyze & Optimize

Monitor campaign results: FTA leads CPL MQL-to-SQL ROAS

Identify and act on underperformance: refresh copy test formats re-target audiences

Maintain structured tracking via GA4 Looker/Tableau and CRM systems

Report key learnings and recommendations in a clear actionable format

Aim to scale the product and hire support after 6 months of consistent performance

Key Outcomes (KPIs)

MQL-to-SQL conversion rates

FTA leads generated by campaign and channel

ROI and cost per lead (CPL) against benchmarks

Webinar Registrations SQL

Campaign velocity on-time delivery iteration and reporting

What youll bring

3 years of end-to-end multi-channel campaign creation including copy creative and channel strategy

Proven ability to create high-performing campaign assets: landing pages emails ad copy webinar invites etc.

Comfortable working with performance marketers designers and product/sales

Strong copywriting instincts and ability to turn insight into action fast

Experience in education coaching admissions or B2C lead-gen funnels preferred

Nice to have

Experience marketing to MBA/Masters/early-career professionals

Background in content paid social strategy or webinar production

Experience across the US market

Experience with GA4 Looker or other reporting dashboards

Privacy know-how.

Why work for Crimson

Rapidly growing start up with a flexible working environment where you will be empowered to structure how you work

Limitless development and exposure - our internal promotions/role changes made up 33% of all recruitment last year

$1000 individual training budget per year we love to Level Up (its one of our core values)!

Psychologist on staff

Insightful fireside chats and workshops to help support our high-performing and ambitious team

Radical Candor is a feedback approach we live by

Were a global player with 28 markets (and growing) across the globe. Most roles have the option to work from one of our many offices or remotely!

If youre passionate about growing in a fast-paced collaborative environment and want to work with cutting-edge technology then wed love to hear from you!

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