Director of Performance Marketing
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Job Location:
Waltham, MA - USA
Yearly Salary:
USD 125000 - 135000
Posted on:
23-10-2025
Vacancies:
1 Vacancy
Department:
Job Summary
About demandDrive:demandDrive is a growth-focused B2B sales and marketing organization that integrates data technology and creative execution to drive measurable pipeline results. With a deep expertise in lead generation account-based marketing and marketing operations demandDrive empowers businesses to align their marketing strategy with revenue goals. As we continue to scale our internal marketing engine were building a team dedicated exclusively to growing demandDrives own brand pipeline and digital presence.
Position Overview:The Director of Performance Marketing is responsible for leading demandDrives paid media strategy across all digital channels to generate high-quality leads accelerate pipeline growth and improve overall marketing ROI. This role is both strategic and hands-on--owning campaign planning budget allocation channel optimization and performance analytics to drive measurable business outcomes. The Director will report to the VP Marketing to ensure that all paid media initiatives align with our broader growth objectives.
Key Responsibilities:
- Develop launch and manage paid media programs across Google Ads LinkedIn Meta and other digital platforms.
- Own performance forecasting budget allocation and pacing to ensure optimal spend efficiency.
- Define channel mix and campaign strategy in partnership with Integrated Campaigns and Content teams.
- Monitor analyze and report on campaign performance; leverage insights to improve ROI and conversion quality.
- Build test and scale campaigns using A/B and multivariate testing frameworks.
- Collaborate with Operations & Analytics to refine attribution lead scoring and tracking infrastructure.
- Establish KPIs for cost per lead MQL/SQO volume and pipeline contribution.
- Continuously evaluate new paid media opportunities and technologies to drive innovation.
- Partner with Digital Experience to ensure ad-to-landing-page alignment and conversion optimization.
- Work cross-functionally with Comms and Integrated Campaigns to amplify brand and product visibility.
- Cost per lead per channel
- MQL and SQO volume
- MQL-to-SQO conversion rate
- Pipeline and closed-won revenue attributed to paid media
- Overall marketing ROI
- 7 years of experience in B2B digital marketing with a focus on paid media performance.
- Proven success managing multi-channel campaigns in-house or at a marketing agency.
- Strong analytical skills and familiarity with marketing analytics platforms (Google Analytics HubSpot Salesforce Looker etc.).
- Hands-on experience with ad platforms including Google Ads LinkedIn Campaign Manager and Meta Ads Manager.
- Understanding of full-funnel performance metrics and attribution models.
- Experience collaborating with cross-functional teams in Campaigns Content and Sales.
- Strong communication skills with the ability to translate data insights into actionable recommendations.
- Agency or SaaS background preferred.
- Analytical and data-driven mindset
- Highly collaborative and adaptable
- Strong leadership and project management skills
- Strategic thinker with hands-on execution ability
- Excellent communicator with attention to detail
This is a full-time position with competitive compensation performance-based incentives and comprehensive benefits. demandDrive fosters a collaborative and growth-oriented culture where marketing sales and strategy intersect to drive measurable results.
Benefits:
- Annual Salary Bonus ($125000 - $135000 annual salary range 20%bonus).
- Hybrid work model - or fully remote depending on location.
- Health Coverage (BCBS) and other health and wellness benefits Vision Care Dental Coverage (Delta Dental) Paid PaternityMaternity Leave LifeDisability Insurance 401(k) matching.
- Flexible PTO.
- Positive Company Culture.
- Company laptop full tech stacktools and other resources provided by demandDrive.
Required Experience:
Director
Key Skills
- Crisis Management
- Marketing
- Public Relations
- Fundraising
- Media Relations
- Constant Contact
- Strategic Planning
- Social Media Management
- Team Management
- Public Speaking
- Wordpress
- Writing Skills
About Company
demandDrive builds and manages integrated sales and marketing programs to help B2B companies drive predictable, scalable, and repeatable pipeline revenue. See how our custom services may fit your needs.
