Director, Product Marketing

Do you want to build a Product Marketing function from the ground up with full ownership to define its playbook Are you excited by the chance to shape both what we build and how the world understands it across a global certificates portfolio Would you thrive partnering with Product and Marketing leaders to craft narratives that drive impact worldwide

CFA Institute is seeking a Director Product Marketing to join our Education division establishing and leading the Product Marketing capability for the Certificates portfolio. This is a rare opportunity to design the frameworks insights and narratives that will influence product strategy and power go-to-market success. You will partner closely with Product Management and Marketing leaders to ensure our certificates meet market needs and are positioned for global impact.

What Youll Do

• Build and lead the Product Marketing functiondefine operating model toolkits and launch standards

• Develop deep audience expertise through research winloss analysis and market sizing (TAM/SAM/SOM)

• Own messaging and positioning for each certificate including value propositions buyer personas and differentiation

• Create and deliver sales enablement tools (launch packs battlecards FAQs training) to raise confidence and improve conversion

• Work cross-functionally with Product Management Business Development Marketing and Executive teams to align messaging positioning and enablement with ambitious revenue targets

• Track adoption awareness conversion and forecasting accuracy iterating to drive continuous improvement

• Mentor colleagues now and hire 12 Product Marketing Managers as the portfolio scales

What Were Looking For

• Significant experience in Product Marketing leadership (not demand generation) within finance fintech market data or financial education with evidence of driving audience insight positioning and go-to-market outcomes

• Demonstrated expertise in audience definition and buyer personas: able to translate insights into sharp value propositions and differentiated positioning

• Experience planning and running research (qual/quant winloss VoC) and using findings to shape roadmap and GTM strategy

• Strong cross-functional influence with Product Marketing and Sales; skilled at presenting to senior stakeholders

• Commercial acumen with knowledge of pricing analytics and forecasting

• Experience leading and mentoring small teams; appetite to build a new function from scratch

• Desirables: certificates/learning product expertise EMEA/APAC exposure

Why Join Us

• Build a new discipline at CFA Institute with high ownership and visibility

• Shape both product strategy and go-to-market in close partnership with senior leaders

• Work on a global entrepreneurial portfolio that reaches learners worldwide

At CFA Institute were committed to transparency and equity in our hiring compliance with wage transparency laws in many of the jurisdictions in which we recruit we provide the following information regarding compensation for this position: Expected salary range: 80000 - 100000 per year. All salary ranges are subject to adjustment based on experience education location and other factors relevant to the position. Additional benefits include eligibility for an annual incentive bonus a 12% employer contribution to a pension plan and a comprehensive medical benefits package.

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About CFA Institute

CFA Institute are the global leader in investment excellence and ethics. With nearly 200000 charterholders across 160 markets we drive professional growth ethical behavior and better markets. We care about our employees well-being offering industry-leading benefits like:

• Comprehensive health coverage for you and your family

• Generous leave and time off

• Competitive retirement plans

• Flexible work options

• Wellness education and support programs

If you feel this opportunity could be the next step in your career we encourage you to click Apply and complete our three-minute application.

Be part of a team committed to putting investors first and growing economies. Follow us @CFAInstitute on LinkedIn and X.

Important Message: Your application must clearly demonstrate how you meet the requirements as CFA Institute cannot make assumptions about your education experience or location. We thank all those who apply. Only those selected for further consideration will be contacted.

We are an Equal Opportunity Employer. CFA Institute prohibits both discrimination and harassment with regard to all identifying characteristics: any individual employee group of employees or prospective employee on the basis of race color national origin citizenship or immigration status religion creed or belief age marital or partnership status marital or family status care giver status pregnancy and maternity sexual and other reproductive health decisions physical abilities/qualities disability sexual orientation gender gender identity or expression predisposing genetic characteristic military or veteran status status as a victim or witness of domestic violence or sex offense or stalking unemployment status infectious disease carrier status migrant worker status educational background socio-economic status geographic location and culture or any other basis protected by applicable law. This policy impacts all aspects of employment including but not limited to recruitment hiring compensation training development promotion demotion layoff recall furlough transfer leave of absence and dismissal. This is a global policy that applies to all CFA Institute employees regardless of location.

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