Overview:
We are seeking an experienced Performance Analyst to craft strategic insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable client-facing insights.
Key Responsibilities:
- Analyze campaign performance across paid search paid social programmatic CTV/OLV and digital publications
- Develop narrative-driven reporting decks or summaries that connect data to strategic objectives
- Collaborate with internal teams to gather context and align insights with client goals
- Provide optimization recommendations based on performance trends
Time Allocation During the Month
- Week 1: 23 hours (briefing ramp-up)
- Week 2: 45 hours (heavier lift)
- Week 3: 45 hours (heavier lift continues)
- Week 4: 12 hours (light wrap-up)
Requirements:
- 58 years experience in digital media strategy planning or performance analysis
- Hands-on experience with media platforms like Google Ads Meta DSPs and publication-based media buys
- Strong understanding of performance storytelling and media KPIs
- Industry experience in eCommerce healthcare ticketed events or similar verticals is highly preferred
Proven ability to synthesize data into executive-level insights and recommendations
Required Experience:
Director
Overview:We are seeking an experienced Performance Analyst to craft strategic insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable cl...
Overview:
We are seeking an experienced Performance Analyst to craft strategic insight-driven reports that clearly connect campaign performance to broader marketing goals. This role involves analyzing full-funnel media performance across all digital channels and translating metrics into actionable client-facing insights.
Key Responsibilities:
- Analyze campaign performance across paid search paid social programmatic CTV/OLV and digital publications
- Develop narrative-driven reporting decks or summaries that connect data to strategic objectives
- Collaborate with internal teams to gather context and align insights with client goals
- Provide optimization recommendations based on performance trends
Time Allocation During the Month
- Week 1: 23 hours (briefing ramp-up)
- Week 2: 45 hours (heavier lift)
- Week 3: 45 hours (heavier lift continues)
- Week 4: 12 hours (light wrap-up)
Requirements:
- 58 years experience in digital media strategy planning or performance analysis
- Hands-on experience with media platforms like Google Ads Meta DSPs and publication-based media buys
- Strong understanding of performance storytelling and media KPIs
- Industry experience in eCommerce healthcare ticketed events or similar verticals is highly preferred
Proven ability to synthesize data into executive-level insights and recommendations
Required Experience:
Director
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