Sales Development Representarive

About Us

Santa Fe Mazda is a premier automotive dealership representing Mazda in the Northern New Mexico area. We pride ourselves on providing exceptional customer experiences through professionalism transparency and teamwork. We are seeking a motivated and customer-focusedSales Development Representative (SDR) / Appointment Setter to join our dynamic team and help drive growth by engaging prospective customers and setting qualified appointments for our sales staff.

Position Summary

The Sales Development Representative / Appointment Setter plays a critical role in the dealerships success by managing inbound and outbound leads following up on customer inquiries and scheduling showroom or virtual appointments. This position requires excellent communication skills a proactive attitude and a customer-first mindset to build rapport and drive qualified traffic to the dealership.

Key Responsibilities

• Handle incoming sales inquiries via phone email text and online platforms.

• Conduct outbound follow-up calls to potential customers generated from marketing campaigns referrals and lead lists.

• Qualify leads through effective questioning to determine customer needs interests and buying timeframe.

• Schedule appointments for the sales team ensuring all relevant customer details are accurately recorded in the CRM system.

• Maintain consistent follow-up communication to nurture leads who are not yet ready to purchase.

• Collaborate with the sales and marketing teams to optimize lead conversion and appointment show rates.

• Track performance metrics such as call volume appointments set and conversion rates.

• Provide exceptional customer service maintaining a positive and professional demeanor in all interactions.

• Stay knowledgeable about dealership inventory promotions and financing options to effectively communicate value to customers.

Qualifications & Requirements

• High school diploma or equivalent required; college degree preferred.

• 12 years of experience in sales customer service or automotive BDC (Business Development Center) preferred.

• Excellent verbal and written communication skills.

• Strong organizational and time-management abilities.

• Proficient with CRM systems (e.g. VinSolutions Impel AiDealerSocket) and Microsoft Office Suite.

• Ability to handle a high volume of calls and emails while maintaining attention to detail.

• Positive attitude self-motivated and results-driven.

• Must be comfortable working in a fast-paced team-oriented environment.

Compensation & Benefits

• Competitive base salary plus performance-based bonuses or commissions.

• Health dental and vision insurance options.

• Paid time off and holidays.

• Employee vehicle purchase and service discounts.

• Opportunities for professional development and career advancement.

Why Join Santa Fe Mazda

At Santa Fe Mazda youll be part of a team that values integrity growth and customer satisfaction. We provide the tools training and support you need to succeed and grow your career in the automotive industry.

To Apply:
Submit your resume and a brief cover letter outlining your experience and why youd be a great fit for this role.